Navico, parent company to the Lowrance, Simrad Yachting and B&G brands, announced the hiring of two new Regional Sales Managers, Chris Melena and Russ Stevens. Melena and Stevens will drive sales and support dealers, distributors and retail customers in the Great Lakes and New England regions, respectively. Each Sales Manager has over a decade of experience in the marine industry and brings a wealth of talent to the Navico sales team.
Prior to joining Navico, Melena was a Regional Sales Manager with Raymarine in their Great Lakes territory. He entered the marine industry in 1993 and has held positions at Captain’s Marine Supply and West Marine. Mr. Melena grew up boating on Lake Erie and is an experienced sailor. He is a graduate of Miami University and resides in Catawba Island, Ohio.
Stevens was most recently Sales Director for On the Water Media. With over 12 years of experience, he has managed sales and marketing teams in the boating and fishing industry. Stevens resides on Cape Cod and is a graduate of the University of Vermont.