Swire Announces Rebranding

Monday, October 09, 2006
The China Navigation Co Ltd (CNCo) has announced plans to consolidate the majority of its liner shipping services under a new entity, Swire Shipping Ltd, a new company recently incorporated in the United Kingdom. The service framework and existing network of management offices will not be affected by this change.

Under the new entity, Swire Shipping will become the new brand, meaning that the current brands APIL, Chief Container Service, Crocodile Line, Indotrans, Indotrans Pacific and New Guinea Pacific Line will be retired. The Bank Line will be temporarily retained as a sub-brand before being gradually phased out during the course of 2007. Greater Bali Hai, NGPL Japan South Pacific Line and Tasman Orient Line are not included in this brand rationalisation due to separate shareholding structures, and will continue to trade under their current names. The establishment of Swire Shipping Ltd will complete Swire's global service integration project which, since 2003, has seen the acquisition of Indotrans and The Bank Line, and the introduction of several new trades. In 2004-05 Swire Shipping launched two new services: Indotrans Pacific, linking key Australian east coast and New Zealand ports with ports on the west coast of Canada and the United States; and Indotrans Asia, linking Southeast Asia and Papua New Guinea with the South Pacific Islands.

Maritime Reporter October 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Deepwater Semi-Sub COSL Prospector Delivered

COSLProspector, the fourth deep-water semi-submersible drilling rig built by CIMC Raffles for China Oilfield Services Limited (COSL), has been delivered in Yantai, Shandong Province.

Trelleborg Invests in High-Speed Fender Test Rig

Trelleborg’s marine operation is in the process of building and installing a custom-made high-speed test rig, capable of testing both rubber and foam fenders.   The

Asia Tanker, VLCC Rates Could Climb

Charterers to release 30 Middle East VLCC cargoes next week. VLCC market buoyed by upbeat Suezmax, Aframax sectors. Rates for very large crude carriers (VLCCs)

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Naval Architecture Pipelines Pod Propulsion Port Authority Salvage Ship Electronics Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1230 sec (8 req/sec)