Swire Announces Rebranding

Monday, October 09, 2006
The China Navigation Co Ltd (CNCo) has announced plans to consolidate the majority of its liner shipping services under a new entity, Swire Shipping Ltd, a new company recently incorporated in the United Kingdom. The service framework and existing network of management offices will not be affected by this change.

Under the new entity, Swire Shipping will become the new brand, meaning that the current brands APIL, Chief Container Service, Crocodile Line, Indotrans, Indotrans Pacific and New Guinea Pacific Line will be retired. The Bank Line will be temporarily retained as a sub-brand before being gradually phased out during the course of 2007. Greater Bali Hai, NGPL Japan South Pacific Line and Tasman Orient Line are not included in this brand rationalisation due to separate shareholding structures, and will continue to trade under their current names. The establishment of Swire Shipping Ltd will complete Swire's global service integration project which, since 2003, has seen the acquisition of Indotrans and The Bank Line, and the introduction of several new trades. In 2004-05 Swire Shipping launched two new services: Indotrans Pacific, linking key Australian east coast and New Zealand ports with ports on the west coast of Canada and the United States; and Indotrans Asia, linking Southeast Asia and Papua New Guinea with the South Pacific Islands.

Maritime Reporter September 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Captain of Ill-fated El Faro was Known as Trusted Mariner

The captain of the ill-fated cargo ship that sank in a hurricane off the Bahamas with no survivors last week was an experienced and highly trusted mariner who had spent a lifetime on the water,

Cordero Reconfirmed as FMC Commissioner

Mario Cordero was reconfirmed today as a U.S. Federal Maritime Commissioner.   Cordero joined the Federal Maritime Commission (FMC) as a Commissioner on June 3,

Chiarello: TOTE Continues Support to El Faro Families

Anthony Chiarello, President & CEO of TOTE, owner of the cargo ship presumed to have sunk with 33 mariners aboard last week amid Hurricane Joaquin, issued a statement

Maritime Careers / Shipboard Positions Maritime Contracts Offshore Oil Pod Propulsion Port Authority Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1381 sec (7 req/sec)