Royal Caribbean - Amaral Dir. Brazil Ops

Monday, December 15, 2008

Royal Caribbean Cruises Ltd. has selected Brazilian cruise industry veteran Ricardo Amaral as managing director of its operations in Brazil.

In the newly created position, Amaral will oversee all commercial and operational activities for three of the company's brands, Royal Caribbean International, Celebrity Cruises and Azamara Cruises. Amaral will assume his new position in January.

Amaral has 17 years of experience in the cruise industry, which includes working for leading cruise companies as their local representative and head of their marketing and sales operations in Brazil.

For the past nine years, Amaral has worked as the director of Marketing and Sales for Sun and Sea Representacoes, the company that has represented Royal Caribbean Cruises Ltd. in Brazil for 21 years. In that role he coordinated advertising, budgeting, sales, public relations and commercial strategy for Royal Caribbean International, Celebrity Cruises, Azamara Cruises.
Previously, Amaral spent seven years as a marketing manager for Costa Crociere in Brazil, where he oversaw marketing planning, budgeting, sales, and charters. Prior to that, he held positions at Oremar Brazil, working with Carnival and Cunard cruise lines, and at Sheraton Brazil.

Amaral graduated from the Faculdades Integradas Hebraico Brasileiras Renascenca, in 1991, with a degree in Hotel Management. In 2002, he earned a Masters degree in tourism from the University of Sao Paulo, where he is currently completing a Doctorate degree in tourism. Amaral taught tourism and marketing for 14 years in several of Brazil's leading schools, including MBA courses in tourism at the University of Sao Paulo. He also is the author of the book, "Cruzeiros Maritimos."

Royal Caribbean Cruises Ltd. is a global cruise vacation company that operates Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Cruises and CDF Croisieres de France. The company has a combined total of 38 ships in service and six under construction.


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