ACR Electronics Inc., has promoted Chris Wahler to Director of Marketing. A 16-year veteran in marine industry merchandise management, Wahler had served as the company’s Product Line Manager for the last year. Wahler came to ACR from West Marine Products
, where he served as regional merchandise manager for the Southeastern U.S. At West Marine Products, whaler coordinated and mangaed major merchandising initiative resulting in the highest regional sales percentage
increase throughout the chain.
In his new position, Wahler’s responsibilities will include the planning and coordination of promotions, advertising, public relations and sales literature and collateral materials as well as the development of new market opportunities.
During the last year, Wahler coordinated the release of more than a dozen products to the aviation and marine markets. He also implemented strategies and programs to strengthen brand awareness and customer loyalty.