Brunswick Corporation announced that William Seeley has been named vice president-corporate accounts and distribution, reporting to George W. Buckley, Brunswick’s chairman and chief executive officer.
In this newly created position, Seeley will focus on building closer relationships with key partners and marketers globally, seeking ways that Brunswick can utilize its unique strengths to add mutual value through new products or services, joint ventures or other operating relationships. Seeley will also be available to the Brunswick Boat Group and Mercury Marine to help drive cross-channel, intercompany distribution of Brunswick products.
Seeley has almost 30 years of experience and accomplishment in the marine industry, and most recently served as president of the Dealer and Retail Channels Division for Brunswick’s
mercury Marine group. Seeley joined Mercury in 1991 as director of sales administration and planning. Over the next decade, he held leadership roles in domestic and international sales, helped substantially grow Mercury’s outboard and parts and accessories businesses, and built stronger relationships with Mercury’s 5.000 domestic dealers.
Seeley has his MBA from Northwestern University and his bachelor’s degree in business administration from Georgia
Southwestern College.