BT Unveils E-Commerce Site
Thursday, February 03, 2000
Known as mE-World, BT launched this innovative PC-based e-commerce environment for the merchant marine industry at the Europort Exhibition this past November. Mobile electronic world (mE-World) puts a powerful suite of information, messaging, tracking and transaction services readily available with the click of a computer mouse.
In response to ever-changing situations within the competitive merchant marine industry, the comprehensively developed mE-World carries all the essential data and tools combined in the user's PC or laptop, thus improving the quality, speed and commercial outcomes of the management process.
The front-end to mE-World is an additional development - a full-time desktop - mE-Desk, which brings together all the functions of a fleet management office within a desktop environment.