Carnival Corp. to Consolidate German Cruise Ops

Tuesday, September 02, 2003
Carnival Corporation will consolidate its German cruise operations, transferring the 1,590-passenger cruise ship A'ROSA Blu to its AIDA brand in summer 2004. Separately, the company announced that it has entered into a letter of intent to sell the A'ROSA brand name and the A'ROSA riverboats. With the transfer of the A'ROSA Blu, to be renamed AIDA Blu, Carnival Corp. & plc will have two distinct brands operating five vessels catering exclusively to German-speaking clientele. The four AIDA ships will operate under the informal "club resort" cruise concept aimed at younger, more active passengers while the vessel of Costa Kreuzfahrten, a division of Costa Cruises, offers a more traditional cruise experience. "This is a strategic move that will allow us to focus on these two truly exceptional but markedly different cruise products for German-speaking clientele while optimizing asset utilization and maximizing returns for the corporate group," said Carnival Corporation & plc Chairman and CEO Micky Arison. "The German-speaking market is one of the fastest growing in Europe and these two well-known, popular brands will serve as a platform for our future growth there," he added. As previously announced, Pier Luigi Foschi, Costa Cruises' chairman and CEO and a member of Carnival Corporation & plc's boards of directors, will continue to have overall responsibility for the company's German cruise companies, including Seetours, which operates AIDA, with Seetours President Lars Clasen reporting directly to Foschi.

The parent company of Seetours, the operator of A' ROSA, has signed a letter of intent with Arkona AG for the sale of its A'ROSA river cruise business, including three 200-passenger riverboats and the "A'ROSA" trademark, effective later this year.

Maritime Today

The Maritime Industry's original and most viewed E-News Service

Maritime Reporter November 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

First Cruise Ships Dock at Abu Dhabi’s New Stopover

Abu Dhabi Ports─the master developer, operator and manager of ports and industrial zones in the Emirate―has started welcoming cruise liners at Sir Bani Yas Island,

Five P&O Cruise Ships Meet in Sydney

Sydney is the stage for the biggest get-together of a fleet of cruise ships ever seen in the harbor city.    Five P&O cruise ships have created a V-formation

Turbocharger Retrofits for Royal Caribbean

MAN PrimeServ informs it has won the contract from Royal Caribbean Cruises Ltd. (RCCL) to retrofit the turbochargers aboard four cruise liners from its fleet.   The

Maritime Careers / Shipboard Positions Maritime Contracts Naval Architecture Navigation Offshore Oil Pipelines Port Authority Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0944 sec (11 req/sec)