Celebrity Names Digitas Agency of Record

Thursday, January 17, 2002
Celebrity Cruises has selected Digitas Inc., as its marketing agency of record, following a thorough agency review process. "Digitas' expertise in relationship marketing and loyalty marketing, as well as in the travel industry, will help us rapidly build our base of new customers and strengthen our relationships with guests who have cruised previously with Celebrity," said Celebrity Cruises Senior Vice President of Marketing and Brand Planning, Ares Michaelides. "Our objective will be to communicate the difference that is Celebrity through integrated marketing and direct consumer communications channels to those who appreciate quality and the many attributes that differentiate Celebrity from other vacation options," said Michael Ward, President and Chief Operating Officer of Digitas.

In addition to handling the full range of integrated marketing programs previously handled by WestWayne, Digitas also will be responsible for web site management, previously handled by Yamamoto-Moss, and media buying, previously handled by The Media Edge.

Maritime Reporter August 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

Holland America Line's New Ship is ms Koningsdam

Holland America Line revealed the name of its new 99,500-ton cruise ship slated for delivery in February 2016 will be ms Koningsdam. While the name pays homage

L-3 MSI to Equip Third Quantum Class Ship

L-3 Marine Systems International (L-3 MSI) announced today that it has been awarded a contract to provide a range of navigation, lighting and communication systems

Carnival UK Announces Executive Appointments

David Dingle appointed chairman of Carnival UK; David Noyes promoted to chief executive officer Carnival Corporation & plc announced that David Dingle has been

 
 
Maritime Contracts Maritime Security Maritime Standards Pipelines Port Authority Ship Electronics Ship Simulators Shipbuilding / Vessel Construction Sonar Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1239 sec (8 req/sec)