Celebrity Names Digitas Agency of Record

Thursday, January 17, 2002
Celebrity Cruises has selected Digitas Inc., as its marketing agency of record, following a thorough agency review process. "Digitas' expertise in relationship marketing and loyalty marketing, as well as in the travel industry, will help us rapidly build our base of new customers and strengthen our relationships with guests who have cruised previously with Celebrity," said Celebrity Cruises Senior Vice President of Marketing and Brand Planning, Ares Michaelides. "Our objective will be to communicate the difference that is Celebrity through integrated marketing and direct consumer communications channels to those who appreciate quality and the many attributes that differentiate Celebrity from other vacation options," said Michael Ward, President and Chief Operating Officer of Digitas.

In addition to handling the full range of integrated marketing programs previously handled by WestWayne, Digitas also will be responsible for web site management, previously handled by Yamamoto-Moss, and media buying, previously handled by The Media Edge.

Maritime Reporter July 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

Keel Laid for Holland America Line’s New Ship

Holland America Line celebrated the keel laying of its new 2,650-guest Pinnacle Class ship on August 22 at Fincantieri’s Marghera shipyard in Italy. A 680-ton block

Kiel Port Growth Continues

Cargo and passenger handling rise by 3%. Handling in the Port of Kiel continued to grow in the first half of the year. A total of 3.24 million tons of cargo

Warming Aids Arctic Economies, but Short of 'Cold Rush'

Climate change is aiding shipping, fisheries and tourism in the Arctic but the economic gains fall short of a "cold rush" for an icy region where temperatures are

 
 
Maritime Contracts Naval Architecture Pipelines Pod Propulsion Port Authority Ship Electronics Ship Repair Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1241 sec (8 req/sec)