Italian Cruise Line Plans Expansion

Thursday, March 23, 2006
MSC Cruises announced its plans to expand its seven-ship fleet by adding a new vessel every year through 2009, and to kick off its "Beautiful. Passionate. Italian." campaign featuring actress Sophia Loren. Loren will appear in a $4 million campaign, starting off this month on print, billboards, subway signage and taxi toppers in south Florida and New York. Loren already is the godmother of the MSC Lirica, which will be home-ported in New York by 2007, and will christen the 2,550-passenger MSC Musica in Venice, Italy, during June. That ship is one of two new arrivals this year; MSC Orchestra is the other. The cruise line also will take delivery of the MSC Fantasia and MSC Serenata, which can accommodate 3,300 passengers each, during 2008 and 2009, respectively. (Source: Brandweek Magazine)
Maritime Reporter August 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Propulsion

MAN Propulsion Packages for New Icelandic Trawlers

MAN Diesel and Turbo inform that Icelandic owners, HB Grandi, Vinnslustodin hf. and Hradfrystihusid Gunnvör, have ordered newbuildings based on two different ship

World's Largest Fast Crew Boat Powered by HamiltonJets

The world’s largest Fast Crew Boat has recently been launched by Incat Tasmania’s shipyard on the 15th of September 2014.   This DP2 class 70m Fast Crew Boat

Mercury Marine produces 75,000th Verado L6 Outboard

Milestone comes less than 10 years after launch of platform.   Mercury Marine, the world leader in commercial and recreational marine propulsion and technology,

Cruise Ship Trends

2 Cruise Season Records at Lerwick Harbor

The arrival of the cruise ship Norwegian Star at Lerwick Harbour today (Thursday 25 September) marks the end of the Shetland port's best season yet, with two records achieved.

Holland America Line Wins 8 Magellan Awards

Travel Weekly magazine announced the recipients of its 2014 Magellan Awards, and Holland America Line received eight of the prestigious honors. The line won

USCG Medevacs Cruise Ship Passenger Near Oahu

The Coast Guard medevaced a 76-year-old man being treated for internal bleeding from a cruise ship 80 miles north of Oahu, Tuesday. An MH-65 Dolphin helicopter

 
 
Maritime Contracts Maritime Standards Naval Architecture Navigation Offshore Oil Pipelines Pod Propulsion Port Authority Salvage Ship Repair
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0727 sec (14 req/sec)