Italian Cruise Line Plans Expansion

Thursday, March 23, 2006
MSC Cruises announced its plans to expand its seven-ship fleet by adding a new vessel every year through 2009, and to kick off its "Beautiful. Passionate. Italian." campaign featuring actress Sophia Loren. Loren will appear in a $4 million campaign, starting off this month on print, billboards, subway signage and taxi toppers in south Florida and New York. Loren already is the godmother of the MSC Lirica, which will be home-ported in New York by 2007, and will christen the 2,550-passenger MSC Musica in Venice, Italy, during June. That ship is one of two new arrivals this year; MSC Orchestra is the other. The cruise line also will take delivery of the MSC Fantasia and MSC Serenata, which can accommodate 3,300 passengers each, during 2008 and 2009, respectively. (Source: Brandweek Magazine)
Maritime Reporter March 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Propulsion

Change of Management at Yanmar

Having reached the age of retirement, Geert Jan Mantel will resign from his position as President of Yanmar Europe B.V. as per June 30, 2014, a position he has occupied since April 1, 2002.

LNG Bunkering Will Develop Fast - LR Study

Lloyd's Register’s (LR) LNG Bunkering Infrastructural Survey 2014 indicates that major ports around the world are either planning for, or are anticipating, the wide-scale development of LNG bunkering.

Rolls-Royce congratulates US Navy on christening of USS Zumwalt

Rolls-Royce congratulated the US Navy on the christening of the USS Zumwalt, the first of its new and highly sophisticated DDG 1000 multi-mission destroyer class of ship.

Cruise Ship Trends

Cruise Industry Disappointed by Findings of Critical LMU Report

New research by the UK's Leeds Metropolitan University (LMU) claims the cruise industry is ignoring its responsibility to the environments and societies it visits.

New Orleans' Biggest Cruise Ship Departs on Inaugural Voyage

New Orleans’ largest year-round cruise ship, the 3,646- passenger 'Carnival Dream', has sailed on its inaugural 6-day cruise from New Orleans. The Port explains

Concordia Captain Tried to Blame Wreck on Electrical Blackout

The captain of the Costa Concordia tried to persuade the crisis coordinator of the cruise line to pretend an electrical blackout had caused the shipwreck, a court was told on Monday.

 
 
Maritime Contracts Maritime Standards Naval Architecture Pod Propulsion Port Authority Salvage Ship Electronics Ship Repair Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0634 sec (16 req/sec)