MCCully Global Chief Marketing Officer for Navico

Tuesday, October 20, 2009

Navico, provider of recreational and coastal commercial marine electronics, announced the appointment of Mark McCully as its new Global Chief Marketing Officer. McCully will direct all high-level brand identity and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands throughout the world, with a targeted goal of expanding the company’s brand presence and positioning.

Bringing more than 25 years of marine and consumer electronics marketing experience and over 15 years of senior marketing executive experience to the position, McCully joins Navico after spending five years operating a strategic marketing and tactical execution consulting firm, Intellectual Marketing Capital. His marketing record also includes seven years as Vice President of Global Consumer Marketing for Philips Consumer Electronics as well as holding senior marketing positions with The Coca-Cola Company, Hayes Computer Products and Lippi/Morris International/BK&T, working on P&G brands. McCully has a Bachelor of Science degree in marketing and Minor in Advertising from The Pennsylvania State University. He is an active member of the American Marketing Association, Direct Marketing Association, and Public Relations Society.

(www.navico.com)


People & Company News

Kongsberg Performs Well in Q2

Norwegian defence and marine technology company Kongsberg Gruppen's second quarter 2016 (Q2) financial results shows sales performance broadly in line with recent trends,

Rickmers Holding, E.R. Capital Drop Merger Plan

Rickmers Holding AG and E.R. Capital Holding have jointly decided not to pursue the merger of their ship management activities.   For many years the companies

MN100: Conrad Shipyard

The Company: Conrad Shipyard was established in 1948 and is headquartered in Morgan City, Louisiana. The company designs, builds and overhauls tugboats, ferries,

 
 
Maritime Security Maritime Standards Navigation Pipelines Pod Propulsion Salvage Ship Electronics Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0840 sec (12 req/sec)