Mustang Survival Targets Professional Market

Tuesday, June 02, 2009

Mustang Survival unveiled its "Go Pro, Go Mustang" campaign with a line-up of new products, new pricing and new service targets.

The campaign has been put together in response to shifting market conditions and competitive assessments. Go Pro, Go Mustang kicks off a strategic shift for the company to adapt its business operations to better serve the professional market.

The first two products being added to the offering are an Inflatable Work Vest and a neoprene cold water immersion suit.

Also new to the product line are a series of Water Rescue Kits enabling quick action to save lives while protecting the rescuer's life in the process. Tactical Side Pouch Inflatable Life Preservers have also been released for the law enforcement community.

(www.mustangsurvival.com/professional)

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