Report: Huge Cruise Potential Untapped

Thursday, January 29, 2004
European cruise sale penetration figures compiled by ShipPax Information show that there is a huge untapped market for cruising in Europe. Although, not surprisingly, the UK has the largest penetration of cruise sales, all other European countries, apart from Luxembourg, are way behind. ShipPax Information’s Managing Director, Klas Brogren said: “I am a firm believer in that all European nations one way or another could almost match the UK cruise penetration, which in itself will continue to climb. If so, at an average penetration of 1.4%, European countries would develop another 3.3 million passengers. In other words, the global cruise market would suddenly jump another 25.6 per cent. This, in turn, would result in the starving shipyards instantly being able to fill their order books with some 25 cruise vessels!” There are a number of factors which have contributed to the UK’s success: home porting ships; building on established cruising traditions; having the right sales channels; or simply a combination of all these elements. Nevertheless, the question remains: why don’t the other European countries learn from UK’s winning formula and follow suit? It is clear that new life needs to be blown into continental Europe’s cruise marketing and booking methods. Many potential holidaymakers are of the opinion that cruising is beyond their budget. Travel agents all over Europe need to be trained in getting the message across that “Cruising is value for money, even for Europeans!” and to be better educated in the cruise product. The often-quoted “the most expensive cabin on the new QUEEN MARY 2 costs...” is detrimental to this industry, as there are very seldom references to the other side of the scale. PR officials of the cruise companies themselves have to get their act together.

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter June 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

New Port Academy Liverpool Unveiled at Grand Opening

LIVERPOOL City Region has launched a new  £2.5 million maritime training academy which it believes is the only one in the U.K. to create vitally needed skills and

Ovation Of The Seas Sets Sail From China

Royal Caribbean christened their third Quantum class cruise ship, Ovation of the Seas, to huge fanfare in a ceremony in Tianjin, China.   The event marked the

Crystal Cruises Plans Return to Port Everglades

Crystal Cruises' ships will return to Broward County's Port Everglades beginning in Fall 2017, having last sailed from the port in 2006.   Beginning October 27,

Ports

Groningen Seaports First in Line for Damen InvaSave

The first production version of Damen’s InvaSave ballast water treatment system – intended for use at Groningen Seaports – will be on display at the upcoming ‘DelfSail’

Panama Canal Expansion: Impacts on the Bunker Industry

The total volume of the Panama bunker market has increased in recent years as price levels are becoming increasingly competitive to U.S. bunker hubs like Houston, New Orleans and New York.

New Port Academy Liverpool Unveiled at Grand Opening

LIVERPOOL City Region has launched a new  £2.5 million maritime training academy which it believes is the only one in the U.K. to create vitally needed skills and

 
 
Maritime Security Naval Architecture Offshore Oil Pipelines Salvage Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0663 sec (15 req/sec)