Report: Huge Cruise Potential Untapped

Thursday, January 29, 2004
European cruise sale penetration figures compiled by ShipPax Information show that there is a huge untapped market for cruising in Europe. Although, not surprisingly, the UK has the largest penetration of cruise sales, all other European countries, apart from Luxembourg, are way behind. ShipPax Information’s Managing Director, Klas Brogren said: “I am a firm believer in that all European nations one way or another could almost match the UK cruise penetration, which in itself will continue to climb. If so, at an average penetration of 1.4%, European countries would develop another 3.3 million passengers. In other words, the global cruise market would suddenly jump another 25.6 per cent. This, in turn, would result in the starving shipyards instantly being able to fill their order books with some 25 cruise vessels!” There are a number of factors which have contributed to the UK’s success: home porting ships; building on established cruising traditions; having the right sales channels; or simply a combination of all these elements. Nevertheless, the question remains: why don’t the other European countries learn from UK’s winning formula and follow suit? It is clear that new life needs to be blown into continental Europe’s cruise marketing and booking methods. Many potential holidaymakers are of the opinion that cruising is beyond their budget. Travel agents all over Europe need to be trained in getting the message across that “Cruising is value for money, even for Europeans!” and to be better educated in the cruise product. The often-quoted “the most expensive cabin on the new QUEEN MARY 2 costs...” is detrimental to this industry, as there are very seldom references to the other side of the scale. PR officials of the cruise companies themselves have to get their act together.
Maritime Reporter October 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

Sustainability Report: Carnival Ahead of Emissions Goal

Carnival Corporation & plc released a report today detailing its sustainability efforts, including initiatives which enabled the company to meet its corporate goal

Meyer Turku Building another Ship for TUI Cruises

Meyer Turku Oy celebrated the start of production of cruise ship Mein Schiff 5 on November 18, 2014, as the cutting machine was started by Mike Schwanke, Marketing

Norovirus Strikes Carnival's Crown Princess – Again

A cruise ship with 172 passengers and crew members suffering from a gastrointestinal ailment caused by norovirus was met by public health officials when it docked in California on Sunday,

Ports

October Imports up 9% at Port of Oakland

Containerized imports shipped through the Port of Oakland were up 9.17% in October from a year ago, the port said, citing the surge as the biggest jump in import cargo volume in six months.

BG Group's Queensland Curtis LNG to Ship First Cargo

BG Group is set to ship the first cargo of liquefied natural gas from its flagship gas project Queensland Curtis LNG on Dec. 20, a source familiar with the matter told Reuters.

Belgian Strike to Impact Antwerp Port

A strike in parts of Belgium on Monday is expected to disrupt rail services and one of Europe's largest ports as trade unions and workers voice their anger over

 
 
Maritime Careers / Shipboard Positions Maritime Security Maritime Standards Navigation Pipelines Pod Propulsion Salvage Ship Repair Ship Simulators Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1016 sec (10 req/sec)