Report: Huge Cruise Potential Untapped

Thursday, January 29, 2004
European cruise sale penetration figures compiled by ShipPax Information show that there is a huge untapped market for cruising in Europe. Although, not surprisingly, the UK has the largest penetration of cruise sales, all other European countries, apart from Luxembourg, are way behind. ShipPax Information’s Managing Director, Klas Brogren said: “I am a firm believer in that all European nations one way or another could almost match the UK cruise penetration, which in itself will continue to climb. If so, at an average penetration of 1.4%, European countries would develop another 3.3 million passengers. In other words, the global cruise market would suddenly jump another 25.6 per cent. This, in turn, would result in the starving shipyards instantly being able to fill their order books with some 25 cruise vessels!” There are a number of factors which have contributed to the UK’s success: home porting ships; building on established cruising traditions; having the right sales channels; or simply a combination of all these elements. Nevertheless, the question remains: why don’t the other European countries learn from UK’s winning formula and follow suit? It is clear that new life needs to be blown into continental Europe’s cruise marketing and booking methods. Many potential holidaymakers are of the opinion that cruising is beyond their budget. Travel agents all over Europe need to be trained in getting the message across that “Cruising is value for money, even for Europeans!” and to be better educated in the cruise product. The often-quoted “the most expensive cabin on the new QUEEN MARY 2 costs...” is detrimental to this industry, as there are very seldom references to the other side of the scale. PR officials of the cruise companies themselves have to get their act together.

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter May 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

FAL Engages Inland Marine Service for Marine Operations

French America Line, the newest U.S. cruise line that begins sailing five- to 10-day cruise itineraries aboard its intimate 75-stateroom flagship Louisiane in August,

Mumbai Port to Revamp Int'l Cruise Terminal

Indian Merchants’ Chamber provides a platform to urban developers to address various issues pertaining to the restructuring of Mumbai City Mumbai, May 23, 2016:

HUMMEL LNG Hybrid Barge Begins Second Season

For over one year the HUMMEL has been contributing to improved air quality at the port of Hamburg. Becker Marine Systems’ LNG Hybrid Barge will also be supplying

Ports

Iranian Port Deal: Modi's Masterstroke

Indian Prime Minister Narendra Modi signed a deal to develop the Chabahar port in Iran for which India will extend $500 million. The historic pact makes Chabahar

DP World Launches $1.2 bln Sukuk Issue to Cover Tender

Dubai-based ports operator DP World launched a seven-year $1.2 billion sukuk issue on Tuesday, a document from lead managers showed.   The issue, structured to

New Call at Port Kelang on CMA CGM’s REX 2

CMA CGM has introduced a new westbound call at Port Kelang on its REX 2 service connecting Asia with Red Sea.   CMA CGM has decided to replace its REX2 westbound Singapore call with Port Kelang.

 
 
Maritime Security Maritime Standards Pod Propulsion Port Authority Salvage Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0633 sec (16 req/sec)