Royal Caribbean Cruises Ltd. announced the opening in Singapore of its Asia-Pacific headquarters - Royal Caribbean Cruises (Asia) Pte. Ltd.
The regional headquarters, which is located in Singapore's central business district, will support the marketing efforts in the Asia-Pacific region for three of the company's cruise brands: Royal Caribbean International, Celebrity Cruises and Azamara Cruises. Headed by Rama Rebbapragada, managing director for Asia Pacific, the office also will provide sales and trade support in the region.
With the number of cruise guests sailing in the Asia-Pacific region projected to grow by more than 40 percent, from 1.07 million in 2005 to 1.5 million by 2010, the opening of Royal Caribbean's Asia
-Pacific regional office is strategically timed. Royal Caribbean International's range of cruise offerings is perfectly placed to take advantage of rapid economic growth and a renewed interest in cruising from key source markets in the region.
Thee Asia-Pacific office will spearhead the company's expansion plans
in the region and support growing demand for itineraries in the Asia Pacific.