Independent marine sales representatives GSW and Associates of Alpharetta, Georgia, and JB Dunn Company of Bradenton, Florida, have merged into one agency.
They will operate as GSW and Associates, with nine salespeople covering 12 Southeastern and Gulf area states.
GSW and Associates celebrates its 30th anniversary this year. In addition to its strong sales relationships with boatbuilders, distributors, retailers and dealers, the company offers research, marketing and consulting services. Customized solutions for its clients include market research, product launches, show support and social media.
"Adding the JB Dunn team creates a powerful combined group of knowledgeable salespeople. We look forward to leveraging our strengths to benefit our clients," said Jeff Gueterman, GSW partner.
JB Dunn Company was founded in 1972, representing its clients to boatbuilders, buying groups, trailer manufacturers and distributors throughout the Southeast. "Our companies' parallel business and industry experience create complementary skills that will enhance growth for our customers," said Chris Byal, president and CEO of JB Dunn.
Both companies belong to many industry associations, including the National Marine Representatives Association. Their team members have served as NMRA Board members or Officers over the years.