Sea Tow Services International, the world’s largest marine assistance provider, announced the promotion of Robert Backhaus to Vice President of Operations, along with two additions to its corporate staff: Christine de la Garza, Director of Marketing, and Cindy M. McCaffery, Director of Sales & Training. These key staff appointments are part of Sea Tow’s ongoing initiative to raise its brand awareness worldwide and to improve customer service to its franchise owners and through them, its entire membership.
A 32-year-veteran of the U.S. Coast Guard, whose service experience included shipboard duty, maritime search and rescue (SAR), maritime law enforcement, small ship & boat program management, and in-service training, Robert Backhaus, Commander, USCG (Retired) joined Sea Tow in 2008 as Director, Franchise Operations. In his new role as VP of Operations, he supervises field operations with the mission of maximizing quality control, sales, and satisfaction within the company’s international network of franchise owners. Backhaus also oversees strategic planning and day-to-day operations of the department in order to achieve goals, objectives and budget targets.