Boatbuilder Puts Others in the Shade

Press Release
Tuesday, March 26, 2013

Grady-White first U.S. boat builder to offer SureShade as a standard feature on its Freedom 375 design boats.

SureShade, the designer and manufacturer of retractable sunshade systems for the marine industry, is now available as a standard factory-installed feature on Grady-White’s all-new Freedom 375. Grady-White has become the first U.S. boat builder to offer a SureShade sunshade system as a standard feature on a new boat model, further establishing SureShade as the new standard for boat shade.

Debuting at the 2013 Miami International Boat Show, the all-new Freedom 375 was showcased fully equipped with a SureShade automated shade system. As a standard feature on the boat, canvas electrically extends enabling full shade coverage for the cockpit of Grady-White’s largest model in the Freedom series.

The Freedom 375 is Grady-White’s second model to launch with a factory-installed SureShade, preceded by the 2012 debut of their Freedom 335 at the Miami Boat Show. Available as a factory-install option on the Freedom 335, the shade proved to be a commercially successful option for Grady-White with a nearly 100 percent adoption rate by new boat buyers.

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