App Builder Targets Boat Builders

Press Release
Wednesday, February 20, 2013

Apptology, mobile application providers, succcessfully develop & market 8 mobile apps for boat dealers across the U.S.

These applications are built on Apptology’s ReadyBuilt mobile application platform that are customized specifically for small and medium-sized businesses, providing a marketing platform that boat dealers can use to better communicate with, and service their customers.

Apptology, based in northern California, has been creating mobile applications for over two years with a development team of over 100 software engineers. Kevin Fitzgerald, Vice President of Sales for Apptology is a ski boat enthusiast and spent some time training Ski Nautique dealers in Florida about the benefits of these mobile applications.

“Our ReadyBuilt mobile app platform is a perfect vehicle for boating dealers to market their sales and service offering, especially considering that many of these dealers do not have marketing personnel or departments,” said Fitzgerald. He adds, “These apps are essentially another sales channel for the dealers and are loaded with useful tools customers can use on and off the water, giving dealers the ability to interact with customers in a way they never have before.”

Apptology’s ReadyBuilt mobile app specifically designed for water sport dealers is a marketing platform to alert customers to special events or promotional offers by utilizing the app’s push notification feature which has a 97% read rate. Dealers can also provide access to local recreational sites, weather, water conditions, and other useful tools such as social forums, photo galleries, QR Code scanner, and geo-based coupons. Customers can send photos of themselves enjoying a great day on the water and have those photos posted in the gallery, and they can RSVP to events and obtain discounts sent by the dealer directly from the app.

One of the first dealers to adopt a ReadyBuilt mobile app as a marketing platform was Superior Boat Repair & Sales, (SBRS) located in northern California and is the exclusive Nautique dealer in the greater Sacramento area. Bob Bense, President of SBRS explains, “A mobile app is a way to offer our customers a cutting edge technology that is associated with my dealership and the Nautique brand, and I wanted to create a way for customers to easily interact with me and the store while using their phones.”
 

Maritime Reporter January 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Equipment

Kongsberg Expands Louisiana Office, Training Facility

Kongsberg Maritime has purchased approximately 5.2 acres for new construction on an 82,980 sq ft office and training facility. Construction on the James Business

First Container for LNG Hybrid Barge

The HUMMEL (bumblebee) LNG Hybrid Barge will enable Becker Marine Systems to supply low-emission power to cruise ships lying at port in Hamburg. The first container

IntelliJet: Cleantech Propulsion for High Speed Applicatios

IntelliJet Marine, Inc. will present a paper on propulsion and computer simulation for sustainable high speed boats and ships at ASNE Day 2015.   Jeff Jordan

Software Solutions

Tero Marine Names Staubo VP of Sales

Erik Sarmento Staubo has been promoted to vice president of sales at Norwegian software company Tero Marine, assuming the role from March 1.   Staubo has for the last 1.

Navigational Charts App Debuts at Ocean Business

An independent consultancy and software development company will launch a new web and PC based navigational charting app at Ocean Business 2015.   Norcom Technology

Abu Dhabi Ports Invests in Management Software

Abu Dhabi Ports is implementing a brand new terminal operating system (TOS) which will enhance the general cargo operations at the emirate’s ports, significantly

Yachts

USCG Rescue 2 on Bahamian Island

Two stranded men are safe after the Coast Guard rescued them off an Island in the Bahamas Tuesday afternoon. Coast Guard 7th District watchstanders received

Australian Tall Ship Rounds Cape Horn

The Royal Australian Navy operated Sail Training Ship Young Endeavour rounded Cape Horn on Australia Day, 36 days into a 12-month circumnavigation of the world.

Fire Scare Aboard British Cruise Ship

The Boudicca, a Fred Olsen cruise liner, with more than 1,000 people on-board has been left without power off the coast of Morocco after an engine fire.  Passengers of the U.

 
 
Maritime Contracts Maritime Standards Naval Architecture Navigation Offshore Oil Pipelines Ship Electronics Ship Repair Ship Simulators Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1111 sec (9 req/sec)