App Builder Targets Boat Builders

Press Release
Wednesday, February 20, 2013

Apptology, mobile application providers, succcessfully develop & market 8 mobile apps for boat dealers across the U.S.

These applications are built on Apptology’s ReadyBuilt mobile application platform that are customized specifically for small and medium-sized businesses, providing a marketing platform that boat dealers can use to better communicate with, and service their customers.

Apptology, based in northern California, has been creating mobile applications for over two years with a development team of over 100 software engineers. Kevin Fitzgerald, Vice President of Sales for Apptology is a ski boat enthusiast and spent some time training Ski Nautique dealers in Florida about the benefits of these mobile applications.

“Our ReadyBuilt mobile app platform is a perfect vehicle for boating dealers to market their sales and service offering, especially considering that many of these dealers do not have marketing personnel or departments,” said Fitzgerald. He adds, “These apps are essentially another sales channel for the dealers and are loaded with useful tools customers can use on and off the water, giving dealers the ability to interact with customers in a way they never have before.”

Apptology’s ReadyBuilt mobile app specifically designed for water sport dealers is a marketing platform to alert customers to special events or promotional offers by utilizing the app’s push notification feature which has a 97% read rate. Dealers can also provide access to local recreational sites, weather, water conditions, and other useful tools such as social forums, photo galleries, QR Code scanner, and geo-based coupons. Customers can send photos of themselves enjoying a great day on the water and have those photos posted in the gallery, and they can RSVP to events and obtain discounts sent by the dealer directly from the app.

One of the first dealers to adopt a ReadyBuilt mobile app as a marketing platform was Superior Boat Repair & Sales, (SBRS) located in northern California and is the exclusive Nautique dealer in the greater Sacramento area. Bob Bense, President of SBRS explains, “A mobile app is a way to offer our customers a cutting edge technology that is associated with my dealership and the Nautique brand, and I wanted to create a way for customers to easily interact with me and the store while using their phones.”

Maritime Today

The Maritime Industry's original and most viewed E-News Service

Maritime Reporter November 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Equipment

Wärtsilä Strengthens Its Position in China with New Propulsion Orders

Two new marine geological research vessels under construction in China will feature a broad scope of Wärtsilä engines and propulsion equipment. Wärtsilä has maintained

Stern Tube Lubricating Options from PANOLIN

PANOLIN America, Inc. announced it is now offering customers more stern tube lubricating options.    With the success of STELLA MARIS stern tube lubricant, PANOLIN

Bauer Gear Motor Hosts Energy Efficiency Tech Forum

Electric motors are estimated to consume 70 percent of all the energy used in industry. Bearing this in mind, it’s no small wonder that there is an ongoing process

Software Solutions

Big IT: How Fast, How Far Will IT Drive Maritime?

The IT industry doesn’t like to stand still. Upgrades, updates, new versions and enhanced functionality are released on a regular basis. New services are enabled,

Horizon Awarded for GORHEAD Software

Horizon Shipbuilding, Inc. of Bayou La Batre, Ala., has been presented with the 2015 “Innovator of the Year” award by the Mobile Alabama Chamber of Commerce for

Seaspan Implements ECO Insight solution

Seaspan Ship Management Ltd. will implement the DNV GL fleet performance management solution ECO Insight to improve their fleet monitoring. ECO Insight will


Lighter, Longer-lasting Laminate from Dimension-Polyant

Dimension-Polyant, part of the DEUTSCHE YACHTEN working group, has developed a longer-lasting but lighter surface laminate for the discerning owner and skipper,

Extended Warranty from Yanmar for Sailboat Engines

Yanmar Marine International B.V. has introduced an extended 3 years’ period of YANMAR Limited Warranty for Sailboat Engine Models. This extended warranty of

Simrad HALO Radar Wins 2015 Design Award

Simrad HALO Pulse Compression Radar, the world’s first high-performance recreational solid-state, open-array radar system with pulse compression technology, has

Maritime Careers / Shipboard Positions Maritime Security Naval Architecture Offshore Oil Pipelines Port Authority Salvage Ship Electronics Ship Repair Ship Simulators
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0556 sec (18 req/sec)