App Builder Targets Boat Builders

Press Release
Wednesday, February 20, 2013

Apptology, mobile application providers, succcessfully develop & market 8 mobile apps for boat dealers across the U.S.

These applications are built on Apptology’s ReadyBuilt mobile application platform that are customized specifically for small and medium-sized businesses, providing a marketing platform that boat dealers can use to better communicate with, and service their customers.

Apptology, based in northern California, has been creating mobile applications for over two years with a development team of over 100 software engineers. Kevin Fitzgerald, Vice President of Sales for Apptology is a ski boat enthusiast and spent some time training Ski Nautique dealers in Florida about the benefits of these mobile applications.

“Our ReadyBuilt mobile app platform is a perfect vehicle for boating dealers to market their sales and service offering, especially considering that many of these dealers do not have marketing personnel or departments,” said Fitzgerald. He adds, “These apps are essentially another sales channel for the dealers and are loaded with useful tools customers can use on and off the water, giving dealers the ability to interact with customers in a way they never have before.”

Apptology’s ReadyBuilt mobile app specifically designed for water sport dealers is a marketing platform to alert customers to special events or promotional offers by utilizing the app’s push notification feature which has a 97% read rate. Dealers can also provide access to local recreational sites, weather, water conditions, and other useful tools such as social forums, photo galleries, QR Code scanner, and geo-based coupons. Customers can send photos of themselves enjoying a great day on the water and have those photos posted in the gallery, and they can RSVP to events and obtain discounts sent by the dealer directly from the app.

One of the first dealers to adopt a ReadyBuilt mobile app as a marketing platform was Superior Boat Repair & Sales, (SBRS) located in northern California and is the exclusive Nautique dealer in the greater Sacramento area. Bob Bense, President of SBRS explains, “A mobile app is a way to offer our customers a cutting edge technology that is associated with my dealership and the Nautique brand, and I wanted to create a way for customers to easily interact with me and the store while using their phones.”
 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter May 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Marine Equipment

PALFINGER Plans to Acquire Harding Group

The PALFINGER Group announced it intends to acquire 100 percent of the shares in Herkules Harding Holding AS and thus, the globally operating Harding Group, suppliers

Fail-proof System Access and Easy Operation

KVM redundancy concepts increase reliability of control room installations   German manufacturers G&D feel very much at home in especially safety-related control rooms.

Wood Group Bags Statoil MSA

Wood Group has been awarded an evergreen master services agreement (MSA) by Statoil to support the life cycles of its offshore  and onshore facilities. Work and

Software Solutions

Basra Gateway Terminal Goes Live with Navis N4

Navis, a part of Cargotec Corporation, and provider of operational technologies and services that unlock greater performance and efficiency for terminal operators,

ABS: Sharpening its Global View

The American Bureau of Shipping (ABS), already one of the world’s well-regarded classification societies, recently restructured its ranks to meet the perpetually evolving needs of its customers.

New Vessel Registration System for the UK

Oceans HQ, a  provider of specialized software to the world’s Maritime Administrations, has signed an agreement to deliver a new digital Vessel Registration system to the U.

Yachts

Maritime Turkey Set for a Tailwind

Turkey is strategically located, straddling both Europe and Asia with substantial number of Black Sea and Mediterranean Sea ports, thus making maritime trade and

Can Shipping Help Greece Ride out the Storm?

Greece is considered to be the world’s first ship-owning country in terms of tonnage. The Greeks are known to control 17.7% of world fleet and gaining share except in crude tankers.

Abandoned Yacht Found Off Port Stephens Beach

A yacht with no one on board has been discovered in the ocean in Port Stephens in the Hunter, prompting fears a person may have fallen overboard, as per a report in SMH.

 
 
Maritime Contracts Maritime Security Maritime Standards Naval Architecture Navigation Offshore Oil Salvage Ship Repair Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0546 sec (18 req/sec)