Royal Caribbean Names New Senior Vice President

MarineLink.com
Friday, June 14, 2013

Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Ms. Schuster joins the global cruise line with a proven track record and extensive background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing.

Most recently, Ms. Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women’s luxury apparel company, Lafayette 148 New York, in China. Prior to that, she held the position of worldwide managing director, Global Brand Management at the advertising agency, Ogilvy and Mather. She also held senior executive level positions at D’Arcy Masius Benton & Bowles in New York. After the fall of the Berlin Wall in 1991, she was one of the first business and marketing leaders to enter Central and Eastern Europe to start-up the global network for the advertising agency.

Ms. Schuster graduated cum laude with a Bachelor of Arts in German language and literature at the University of Illinois at Urbana-Champaign. She received her MBA in Global Marketing/Advertising and Chinese from Thunderbird School of Global Management. Ms. Schuster has won numerous awards and recognitions for her contribution to the advertising and marketing industry and was named one of “25 Women to Watch” by Advertising Age.  She has lived in North America, Europe and Asia and speaks English, Chinese, German and French.
 

Maritime Reporter June 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Costa Concordia: Operations to Tow the Wreck Begin

Maneouvres began early on Wednesday to remove the rusty hulk of the Costa Concordia cruise liner from the Italian island where it struck rocks and capsized two years ago, killing 32 people.

Thai Resort Owners Sue State Owned Company for Oil Spill

Business owners on Koh Samet island are suing a state-owned petroleum enterprise for the oil spill that polluted the resort island's beaches last year. More than 50,

Bahrain US$35-M Land Reclamation Contract for GLDD

Provider of dredging services in the United States and a major provider of environmental & remediation services, Great Lakes Dredge & Dock Corporation (GLDD) says

Cruise Ship Trends

Global Ocean Trade: Latest Shipbuilding Orders

No tankship orders noted the past week by Clarkson Hellas in their latest S&P Weekly Bulletin, but no lack of orders in the dry bulk carrier market, all from Far East shipbuilders.

Pier Damaged at Port Canaveral

Undergoing Repairs While Coast Guard Investigates   The U.S. Coast Guard is investigating a weekend incident that caused pier damage and scattered concrete debris in the harbor on Sunday.

Crystal Cruises to Sail Elusive Northwest Passage

The “World’s Best” Crystal Cruises is introducing a new expedition-style  voyage traversing the Arctic Ocean via the legendary Northwest Passage – one so mysterious

News

USCG Rescues Woman from Detroit River

The Coast Guard rescued a 30-year-old woman from the Detroit River late Sunday evening after she was reported to have fallen overboard when the vessel she was on was struck by another boat's wake.

Sanjam Gupta helps Launch WISTA in Sri Lanka

Within two years of the launch in India in 2012, the Women’s International Shipping and Trading Association (better known as WISTA), Ms. Sanjam  Sahi  Gupta,

General Dynamics Launches Morgan County NextGen-911

General Dynamics Information Technology, a business unit of General Dynamics, has implemented a NextGen-911 emergency service solution for Morgan County, Ohio.

 
 
Maritime Careers / Shipboard Positions Naval Architecture Pipelines Pod Propulsion Port Authority Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1056 sec (9 req/sec)