Royal Caribbean Names New Senior Vice President

MarineLink.com
Friday, June 14, 2013

Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Ms. Schuster joins the global cruise line with a proven track record and extensive background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing.

Most recently, Ms. Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women’s luxury apparel company, Lafayette 148 New York, in China. Prior to that, she held the position of worldwide managing director, Global Brand Management at the advertising agency, Ogilvy and Mather. She also held senior executive level positions at D’Arcy Masius Benton & Bowles in New York. After the fall of the Berlin Wall in 1991, she was one of the first business and marketing leaders to enter Central and Eastern Europe to start-up the global network for the advertising agency.

Ms. Schuster graduated cum laude with a Bachelor of Arts in German language and literature at the University of Illinois at Urbana-Champaign. She received her MBA in Global Marketing/Advertising and Chinese from Thunderbird School of Global Management. Ms. Schuster has won numerous awards and recognitions for her contribution to the advertising and marketing industry and was named one of “25 Women to Watch” by Advertising Age.  She has lived in North America, Europe and Asia and speaks English, Chinese, German and French.
 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter July 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

US Navy Tests Latest Aegis Weapon System

The U.S. Navy conducted a series of cooperative air defense test exercises with the Spanish navy that culminated in live missile firing events using the latest Aegis Weapon System baseline July 20-21.

Antwerp Port CEO Scoops Baron Title

After 25 years as CEO of Antwerp Port Authority, Eddy Bruyninckx has been raised to the nobility by H.M. the king of Belgium with the rank of baron. In Belgium

SENER Presents Two FORAN Papers at the Morintekh

In June, the SENER engineering and technology group participated in the 17th Morintekh – Praktik 2016 Scientific Conference, in the city of St. Petersburg, Russia.

News

Kerry to Press ASEAN meeting for talks on SCS Disputes

U.S. Secretary of State John Kerry will urge Southeast Asian nations in meetings in Laos next week to find diplomatic ways to launch talks with China on easing

US Navy Tests Latest Aegis Weapon System

The U.S. Navy conducted a series of cooperative air defense test exercises with the Spanish navy that culminated in live missile firing events using the latest Aegis Weapon System baseline July 20-21.

Pathogenic bacteria hitchhiking to North and Baltic Seas?

For the first time, AWI scientists have found evidence of living, potentially pathogenic vibrions on microplastic particles. With increasing water temperatures

 
 
Maritime Security Maritime Standards Offshore Oil Pipelines Pod Propulsion Salvage Ship Repair Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0918 sec (11 req/sec)