Cruise Ships – Carnival to Tap Japanese Market

Press Release
Wednesday, March 28, 2012
Sun Princess: Photo credit Princess Cruises

Carnival to deploy Princess Cruise's 'Sun Princess' to serve the Japanese market

Responding to the growing interest for cruising in Japan, Carnival Corporation is introducing the largest deployment ever by a global cruise line in the Japanese market when it brings Sun Princess to Japan for a spring to summer season of cruising next year.

Underscoring the importance of Japan in the growing worldwide cruise market, Carnival Japan, Inc. has been formed to sell the Princess Cruises brand and certain other Carnival brands in Japan, with Princess Cruises being the brand to launch this largest cruise season in the Japanese market. Carnival Japan, Inc. is part of Carnival Corporation & plc, a global cruise company and one of the largest vacation companies in the world. Carnival Japan will be based in Tokyo and overseen by Eiko Kijima, who will be on the board of directors of Carnival Japan.

One of the world's leading cruise line brands Princess Cruises is launching an 87-day program featuring a total of nine cruises on seven different itineraries operating April through July of next year from both Yokohama and Kobe. The cruises will be from nine to 12 days in length.

Approximately 18,000 passengers are expected to be carried during this first season of cruising in Japan.

Highlights of other itineraries include overnight stays at cities with popular annual festivals, destinations known for their natural hot springs, northern ports of Japan and foreign ports in Korea and Taiwan, among others.

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