Caterpillar Organizes New Worldwide Marine Business Group
Caterpillar has formed a new Marine Business Unit within the Engine Products Division. The reorganization is designed to strengthen the company's focus on marine customer needs and streamlines communication and response in all aspects of Caterpillar's global marine engine business. Leading the new organization is Jan Arnold, a veteran marketing and sales manager with 21 years experience working not only for Caterpillar, Inc. In addition to steering a team of special business managers focused on specific marine market sub-segments, Arnold will coordinate the efforts of five managers. Bill Heimann, a 27-year Caterpillar engineer with extensive experience in product design, applications and product support, will be marine product group manager.
Caterpillar Tunes Up International Marketing Team
Caterpillar's Engine Products Division has re-engineered its sales and marketing efforts with the formation of a new marine business unit within this division. The new marketing team, headed by 21-year veteran sales and marketing manager, Jan Arnold, includes more than 370 years of combined experience in the marine engine business. MR/EN recently spoke with Arnold to get her views on the market for engines in the marine industry, as well as her goals and plans for the future of this new consolidated group. It was a group that had a wide-variety of coverage, yet lacked a consolidated or home base - the biggest factor in Caterpillar's (CAT) decision to form a new marine business unit within its engine products division.
