Chaparral Enters Jet Boat Market
Marine Products Corporation announced that its Chaparral Boats subsidiary has entered into a supply agreement with Bombardier Recreational Products (BRP) to supply engines for a planned new line of jet boats, to be introduced within the next 12 months.
Chaparral's new product line will be powered by BRP's Rotax 4-TEC in-board jet propulsion system, a proven power source and a strong complement to Chaparral's new model line.
"We believe that this strategic relationship promises to deliver consumers a best-in-class boating experience that is supported by our outstanding dealer network," stated James A. Lane, Jr., President of Chaparral Boats and Executive Vice President of Marine Products Corporation. "Our decision to move into jet propulsion expands our fleet and enhances our strategy to bring new consumers into boating by offering our stylish, high-quality Chaparral products at value-minded prices. We believe that this new product also offers a profitable additional product for our dealer network and a chance for Marine Products to enter new markets."