Royal Caribbean Cruises Ltd. has named Rob Zeiger to the position of vice president, global chief communications officer. Zeiger is responsible for leading Royal Caribbean’s overall communications, corporate social responsibility, public relations and corporate positioning strategies. He reports directly to the company’s chairman and CEO, Richard D. Fain.
Zeiger has more than 25 years’ experience in media relations, corporate reputation and issues and crisis management. Most recently, Zeiger was the senior vice president of communications for the Philadelphia Eagles, where he served as their chief communications strategist and advisor, as well their chief media spokesperson. Prior to that, Zeiger served as Amway’s director of Corporate Communications. While at Amway, Zeiger revamped the company’s approach to public communications, and championed a transparent, candid approach to building the company’s reputation.
Earlier in his career, Zeiger served as vice president and creative director for Weber Shandwick’s office in Detroit, Michigan; Director of Special Projects for the Office of the Wayne County Executive and as a staff writer for The Detroit News. Zeiger holds a Bachelor’s of Arts in History from Columbia University.