Cruise Line to Promote Ocean Conservation On Board

Press Release
Friday, April 20, 2012

Holland America Line with Marine Conservation Institute debut fleetwide video series for passenger edification

In collaboration with the Marine Conservation Institute – a national and globally focused nonprofit organization based in Washington State dedicated to maintaining healthy, living oceans – Holland America Line will debut an in-stateroom video series onboard all its 15 cruise ships highlighting the importance of ocean conservation.

Titled "Our Marvelous Oceans," the series was developed to educate Holland America Line guests on important marine conservation issues and feature topics that relate to the oceans around them. The first video in the series introduces these important subjects and the partnership between the Marine Conservation Institute and Holland America Line. The second video showcases Holland America Line's sustainable seafood program and the importance of choosing sustainable seafood options.

"Our partnership with the Marine Conservation Institute is instrumental in our continued quest to help protect and preserve the oceans on which we sail," said Richard Meadows, executive vice president of marketing, sales and guest programs at Holland America Line. "These videos are just one more element in our extensive conservation program, and we hope our guests take a few moments to watch them and learn more about our efforts and what they, personally, can do while on board and once they leave our ships."

The additional short videos address important ocean conservation issues in key Holland America Line cruising regions, protecting ocean life, destructive fishing practices, climate change, and Holland America Line's environmental protection efforts.

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