Yanmar, VETUS Cooperate Under Separate Names

Posted by Eric Haun
Tuesday, February 18, 2014

On April 1, 2013, VETUS joined the Yanmar group. Immediately after the acquisition both parties started working closely together on a project with the objective to realize a brand and distribution strategy for both Yanmar and VETUS.

In December 2013 the results of this project were presented to both Yanmar and VETUS sales and distribution networks. The most important conclusion is that both brands, VETUS and Yanmar will remain as two separate brands, for both the marine engine range as other systems. VETUS products will not be relabeled as Yanmar, or vice versa.

Yanmar offers propulsion systems, while VETUS creates complete boat systems.

At the front-end, both parties will work as separate entities but at the back-end VETUS and Yanmar will work close together on several projects for greater efficiency. The intention is not to reduce personnel, but to achieve more in a cost effective way that can benefit both parties.

Results of the brand and distribution strategy are already noticeable, the companies said. Both Yanmar and VETUS now share the same office in Barcelona, Spain and in Stockholm, Sweden.
 

Maritime Reporter May 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Raytheon Anschütz Expands US operations

Raytheon Company announced the launch of its new subsidiary, Raytheon Anschuetz USA LLC, located in San Diego, Calif.    According to the company, Raytheon Anschuetz

Panalpina Acquires Egyptian Agent Afifi

Switzerland-based supply chain solutions provider Panalpina is to acquire its Egyptian agent Afifi, a family-owned company specializing in freight forwarding, customs clearance and logistics.

Ship Launch Continues Atlantic Offshore's Fleet Modernization

Atlantic Offshore Rescue will unveil the third new vessel in the past 12 months as part of its fleet modernization program, representing an investment totaling $458 million.

Marine Power

Ship Launch Continues Atlantic Offshore's Fleet Modernization

Atlantic Offshore Rescue will unveil the third new vessel in the past 12 months as part of its fleet modernization program, representing an investment totaling $458 million.

Iran, Oman Sign Maritime Agreement

Iran's Mehr news agency said that Iranian Foreign Minister Javad Zarif and Omani Foreign Minister Yusuf bin Alawi have announced that the two countries have agreed

DMCC, DMCA to Promote Dubai’s Maritime Sector

DMCC has signed a Memorandum of Understanding (‘MoU’) with the Dubai Maritime City Authority to help promote Dubai to the maritime sector as a global destination

News

Raytheon Anschütz Expands US operations

Raytheon Company announced the launch of its new subsidiary, Raytheon Anschuetz USA LLC, located in San Diego, Calif.    According to the company, Raytheon Anschuetz

Panalpina Acquires Egyptian Agent Afifi

Switzerland-based supply chain solutions provider Panalpina is to acquire its Egyptian agent Afifi, a family-owned company specializing in freight forwarding, customs clearance and logistics.

Ship Launch Continues Atlantic Offshore's Fleet Modernization

Atlantic Offshore Rescue will unveil the third new vessel in the past 12 months as part of its fleet modernization program, representing an investment totaling $458 million.

Marine Equipment

Raytheon Anschütz Expands US operations

Raytheon Company announced the launch of its new subsidiary, Raytheon Anschuetz USA LLC, located in San Diego, Calif.    According to the company, Raytheon Anschuetz

Crowley’s 2nd LNG ConRo Ship Ahead of Schedule

Shipbuilder VT Halter Marine, Inc. announced construction has started early for the second liquefied natural gas (LNG)-powered ConRo ship, Taíno, for Crowley Holdings, Inc.

SENER holds a FORAN seminar in Wuhan, China

The ‘FORAN new modules, new functions and FEM-Link (Hypermesh) Seminar’ was held on April 23rd in Wuhan. SENER is playing a big role in China, where it has been

Mergers & Acquisitions

Panalpina Acquires Egyptian Agent Afifi

Switzerland-based supply chain solutions provider Panalpina is to acquire its Egyptian agent Afifi, a family-owned company specializing in freight forwarding, customs clearance and logistics.

ARDENT: The New Name (& Familiar Face) in Maritime Salvage

Last month Svitzer and Titan Salvage announced plans to merge their salvage operations. Peter Pietka, former chief executive of Svitzer Salvage, takes the helm

Viking Orders 2 Liebherr Cranes

An LR 1300 with super lift equipment and an LR 1160 crawler crane will strengthen the fleet of Viking Cranes. The Tallinn-based company with branch offices

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Naval Architecture Navigation Pod Propulsion Salvage Ship Electronics Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1593 sec (6 req/sec)