Yanmar, VETUS Cooperate Under Separate Names

Posted by Eric Haun
Tuesday, February 18, 2014

On April 1, 2013, VETUS joined the Yanmar group. Immediately after the acquisition both parties started working closely together on a project with the objective to realize a brand and distribution strategy for both Yanmar and VETUS.

In December 2013 the results of this project were presented to both Yanmar and VETUS sales and distribution networks. The most important conclusion is that both brands, VETUS and Yanmar will remain as two separate brands, for both the marine engine range as other systems. VETUS products will not be relabeled as Yanmar, or vice versa.

Yanmar offers propulsion systems, while VETUS creates complete boat systems.

At the front-end, both parties will work as separate entities but at the back-end VETUS and Yanmar will work close together on several projects for greater efficiency. The intention is not to reduce personnel, but to achieve more in a cost effective way that can benefit both parties.

Results of the brand and distribution strategy are already noticeable, the companies said. Both Yanmar and VETUS now share the same office in Barcelona, Spain and in Stockholm, Sweden.
 

Maritime Reporter October 2013 Digital Edition
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