Yanmar, VETUS Cooperate Under Separate Names

Posted by Eric Haun
Tuesday, February 18, 2014

On April 1, 2013, VETUS joined the Yanmar group. Immediately after the acquisition both parties started working closely together on a project with the objective to realize a brand and distribution strategy for both Yanmar and VETUS.

In December 2013 the results of this project were presented to both Yanmar and VETUS sales and distribution networks. The most important conclusion is that both brands, VETUS and Yanmar will remain as two separate brands, for both the marine engine range as other systems. VETUS products will not be relabeled as Yanmar, or vice versa.

Yanmar offers propulsion systems, while VETUS creates complete boat systems.

At the front-end, both parties will work as separate entities but at the back-end VETUS and Yanmar will work close together on several projects for greater efficiency. The intention is not to reduce personnel, but to achieve more in a cost effective way that can benefit both parties.

Results of the brand and distribution strategy are already noticeable, the companies said. Both Yanmar and VETUS now share the same office in Barcelona, Spain and in Stockholm, Sweden.
 

Maritime Reporter June 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Location of New Port Expansion Projects: Analysis

When it comes to port development, many governments now favour letting the market decide where expansion should take place, whereas most other transport infrastructure,

Europe Sleep Walking into an Energy Crisis: Analyst

The downing of flight MA17 has prompted calls for further sanctions on Russia targeted at its energy sector. Douglas-Westwood in its 'DW Monday' analysis considers

GAC North America Passes the Helm to Schensema

GAC says it  has moved Claus Schensema to Houston, Texas, where he will take up the post of Managing Director of GAC North America Logistics. Schensema brings

Marine Propulsion

Master Marine Delivers Their First 2000HP Z Drive Towboat

Master Marine, Inc. have just delivered their first 2000HP Z Drive inland river towboat last month.  MMI has not been as active in the past years building

Horizon Delivers 4th 74’ Towboat for Canal Barge Co.

Horizon Shipbuilding, Inc., Bayou La Batre, AL, has delivered the fourth in a series of 74’ towboats to Canal Barge Company, Inc. of New Orleans, LA.    The Jane

ClassNK Holds LNG Fuel Technologies Seminars

ClassNk held LNG-Fuelled Vessel Technologies seminars in Shanghai and Singapore on 22 July and 24, July 2014, respectively. With the industry looking to adopt

Marine Power

Master Marine Delivers Their First 2000HP Z Drive Towboat

Master Marine, Inc. have just delivered their first 2000HP Z Drive inland river towboat last month.  MMI has not been as active in the past years building

ClassNK Holds LNG Fuel Technologies Seminars

ClassNk held LNG-Fuelled Vessel Technologies seminars in Shanghai and Singapore on 22 July and 24, July 2014, respectively. With the industry looking to adopt

Eliminating Cat Fines to Marine Diesel Engines

One can assume that P&I Clubs and shipowners would be very interested in preventing catastrophic Cat Fines damage to diesel engines. Cat Fines have been damaging

News

Australia Approves Adani's $16 bln Carmichael Coal Project

The Australian government on Monday approved Indian firm Adani Mining Pty Ltd's controversial A$16.5 billion ($15.5 billion) Carmichael coal and rail project in Queensland,

Tanker with Iraqi Kurdish Oil Anchors off Texas Port

A tanker carrying crude oil from Iraqi Kurdistan was anchored near the Port of Galveston, Texas, and must undergo a routine safety inspection by the U.S. Coast

BOEM to Gather Data on Potential Oil & Gas Areas

As part of its commitment to a regionally tailored approach to safe and responsible domestic energy production, the Bureau of Ocean Energy Management (BOEM)

Marine Equipment

Master Marine Delivers Their First 2000HP Z Drive Towboat

Master Marine, Inc. have just delivered their first 2000HP Z Drive inland river towboat last month.  MMI has not been as active in the past years building

Wagenbourg New Crane for Oil, Gas, Energy Sector

Wagenborg Nedlift has expanded her crane fleet with a brand new 700 tonnes mobile crane. With this crane the fleet is significantly strengthened. Equipped with

Eliminating Cat Fines to Marine Diesel Engines

One can assume that P&I Clubs and shipowners would be very interested in preventing catastrophic Cat Fines damage to diesel engines. Cat Fines have been damaging

Mergers & Acquisitions

LNG to Acquire Bear Head LNG Project in Canada for US$11 mi

Liquefied Natural Gas Limited today announced that it has significantly expanded its presence in the North American Liquefied NaturalGas (LNG) sector by signing

Exxon eyes expanding Texas refinery

Exxon Mobil Corp is considering a multi-billion-dollar plan to expand its Beaumont, Texas, refinery into the country's largest, the first major refining investment of the U.

Hamburg Süd to Acquire CCNI Liner Service

Compañía Chilena de Navegación Interoceánica S.A. (CCNI) with headquarters in Valparaiso, Chile, and Hamburg Südamerikanische Dampfschifffahrts-Gesellschaft KG (HSDG) with headquarters in Hamburg,

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Naval Architecture Offshore Oil Pod Propulsion Port Authority Salvage Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1135 sec (9 req/sec)