Yanmar, VETUS Cooperate Under Separate Names

Posted by Eric Haun
Tuesday, February 18, 2014

On April 1, 2013, VETUS joined the Yanmar group. Immediately after the acquisition both parties started working closely together on a project with the objective to realize a brand and distribution strategy for both Yanmar and VETUS.

In December 2013 the results of this project were presented to both Yanmar and VETUS sales and distribution networks. The most important conclusion is that both brands, VETUS and Yanmar will remain as two separate brands, for both the marine engine range as other systems. VETUS products will not be relabeled as Yanmar, or vice versa.

Yanmar offers propulsion systems, while VETUS creates complete boat systems.

At the front-end, both parties will work as separate entities but at the back-end VETUS and Yanmar will work close together on several projects for greater efficiency. The intention is not to reduce personnel, but to achieve more in a cost effective way that can benefit both parties.

Results of the brand and distribution strategy are already noticeable, the companies said. Both Yanmar and VETUS now share the same office in Barcelona, Spain and in Stockholm, Sweden.
 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter February 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Ri'chard Joins Holland America Line as Director

Holland America Line has appointed Denella Ri’chard to the position of director, trade communication and engagement. In this newly created role she is responsible

SunEdison Restrained from 'Unusual' Asset Transfers

Solar company SunEdison Inc said a U.S. court has restrained the company from making any unusual asset transfers until a hearing in a lawsuit brought on by investors

Maersk to Scrap Ships at India's Alang Beaches, NGO Dismayed

Maersk Line said on Friday it had chosen four shipbreaking yards along India's Alang beaches to handle an increase in vessels that need to be scrapped, to the dismay

Marine Power

DARPA All Set To Launch Submarine Hunting Drone

The Defense Advanced Research Projects Agency (DARPA) will launch in April a sleek, 132-foot warship from Portland, OR, testing its abilities over a succeeding period of 18 months.

Cummins Expands Marine Tier 3 Product Line

Cummins Inc., a manufacturer of diesel engines and generator sets for the marine industry, has launched a new Onan marine U.S. Environmental Protection Agency (EPA) Tier 3-certified generator,

James Troop Supplies Engines for 3 Naval Vessels

Liverpool City Region (UK) based ship engine specialist James Troop & Co has won an order to supply Volvo Penta diesel engines for three European naval vessels being built on Merseyside.

News

Libyan Navy Seizes Foreign Tanker

Libyan naval forces have seized a Sierra Leone-flagged oil tanker on suspicion of illegally entering Libyan waters in an attempt to smuggle gasoline, authorities said on Saturday.

Berlin film "Fire at Sea" shows Horror of Refugee Crossings

* Movie highlights tragedy of migrant crisis * Filmed mainly on Italian island of Lampedusa * Interleaves lives of islanders with refugees * Film competing for

BRP Wins Industry Award for Rotax Innovation

BRP’s Rotax Intelligent Shift and Throttle (iST) system was recognized by the National Marine Manufacturers Association (NMMA) with an Innovation Award in the Jet

Marine Equipment

Premier Oil and Rockhopper Abandon Ocean Rig Contract

Two of the major British players in Falkland Islands offshore oil development, Premier Oil and Rockhopper Exploration, cancelled a joint venture contract with Ocean Rig UDW.

Teknotherm Marine Moves HVAC Arm to Bergen

Maritime heating, ventilation and air conditioning (HVAC) firm Teknotherm Marine has established a new subsidiary is established with the name Teknotherm Marine HVAC AS.

Sentinel Launches New Rudder Feedback Unit

Sentinel, a Beier Radio company, has designed and manufactured a new Rudder Feedback Unit (RFU) with many new features, including watertight components and connections

Mergers & Acquisitions

UPS Oposes CP-NS Merger

UPS, one of North America’s largest intermodal shippers, has told federal regulators that it is against Canadian Pacific Railway's (CP's) proposed acquisition of Norfolk Southern Corp.

Nautilus, Metro Move to New HQ in Long Beach

After more than 92 years of operating from various locations in Wilmington, Calif., Nautilus International Holding Corp., along with its subsidiaries Metro Ports,

Rosneft, Pietro Barbaro Form JV for Shipping

Rosneft and Pietro Barbaro S.p.A. signed a Memorandum of Understanding with the scope of creating a Joint Venture (JV) in the area of international shipping. The

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Naval Architecture Navigation Pod Propulsion Port Authority Salvage Ship Repair Ship Simulators Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1101 sec (9 req/sec)