EarlyShares, an accredited investor funding platform that connects entrepreneurs and business owners to investors, today announced the launch of an equity investment campaign for an innovative startup venture in the recreational boating industry. The campaign is the first of many equity investment projects that will be launching on the EarlyShares platform in coming months.
The equity investment offering for Boatsetter, a Miami, Florida-based peer-to-peer boat rental initiative primed to reinvigorate the boating industry, launched on Monday, December 9. Investors have already begun investing in the campaign.
Under current SEC regulations, only accredited investors who are registered users of EarlyShares.com are able to view the Boatsetter offering and other upcoming equity investment opportunities from EarlyShares. Interested investors can register here and fill out an accreditation questionnaire to determine if they are eligible to invest.
EarlyShares, launched in 2011, hosts both equity- and rewards-based funding opportunities on EarlyShares. Upcoming EarlyShares campaigns will feature equity investment offerings related to web entrepreneurship, real estate opportunities, and music industry projects.
The EarlyShares equity offering from Boatsetter will give accredited investors the opportunity to invest in an EarlyFund – an LLC managed by EarlyShares – which holds a convertible note investment in Collaborative Boating Inc., the owner of Boatsetter. Boatsetter has raised more than $700,000 in seed capital and is seeking to raise $2,250,000 via the EarlyShares funding platform.
Boatsetter, which is led by a uniquely experienced leadership team that has both extensive marine industry and tech start-up experience, connects boat owners to prospective boat renters through a secure online platform. Boatsetter creates a new source of income for boat owners and an affordable, convenient recreational option for potential boat renters, and has the potential to transform the $121 billion marine industry.
“At EarlyShares, we believe that enterprising individuals who follow their passions drive economic growth and progress,” said Joanna Schwartz, CEO of EarlyShares. “The leadership team at Boatsetter has identified a vast need for this online platform in the marine industry market, and we are excited to help them raise the funding necessary to follow through on their innovative business plan.”
“We at Boatsetter are thrilled to be working with EarlyShares to launch our capital financing,” said Andrew Sturner, Chairman and CEO of Boatsetter. “The business model we have developed will not only subsidize the cost of boat ownership and give renters access to new boating experiences, but will help bring additional business to our wide network of marine industry affiliates. We are excited to expose investors to this unique opportunity.”
The provisions of Title II of the Jumpstart Our Business Startups (JOBS) Act, which took effect on September 23, 2013, lifted a longstanding ban on the general solicitation of certain equity investment opportunities pursuant to Rule 506 of Regulation D under the Securities Act of 1933, as amended. Small businesses and startups, like Boatsetter, are now legally allowed to publicly advertise their capital raising initiatives to accredited investors on crowdfunding platforms like EarlyShares. For more on crowdfunding and general solicitation under Title II of the JOBS Act, visit EarlyShares University.