A&P Group Targets New Markets in Marine Engineering

Monday, May 23, 2011

A&P Group is embarking on a strategic marketing drive to promote its engineering and fabrication services to new industry markets particularly the oil and gas and renewable energy sectors. The company has unveiled a new corporate ID and brand styling in line with its vision for the future to become a leading international marine engineering organisation. The new look, alongside the business and marketing strategy, demonstrates that A&P Group’s engineering capabilities and services are extensive and reach beyond the shipping industry, where the company has earned itself the position as one of the UK’s foremost ship repair and conversion businesses.

A&P Group’s new brand style has also been created to reflect the company’s determination to maximise the benefit of consolidation of its three UK yards in Falmouth, Tyne and Teesside into a cohesive operational unit and, its changing market proposition.

A&P Group has moved from its insignia of over three decades and created a new bold logo and two sub brands of A&P Marine and A&P Energy, alongside a company tag line “Engineering Strength”.

The brand strategy and design was undertaken by UK branding and communications agency TDG Integrated who have previously worked with shipping and marine clients.

A&P Group have launched a new corporate website www.ap-group.co.uk and a corporate video.

A&P Group will be exhibiting for the first time utilising the new corporate ID and styling at renewable energy exhibition All Energy, in Aberdeen on 18 and 19 May, and international shipping exhibition Norshipping in Oslo, Norway on 24-27 May.

Source: A&P Group Ltd.

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter June 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Navios Partners Appoints Lampros Theodorou as Director

US-listed owner and operator of container and dry bulk vessels Navios Maritime Partners has appointed Lampros Theodorou to its Board of Directors.   “We are delighted Mr.

Fundraiser Held for USS Gerald R. Ford Crew

Blackmer, a company in positive displacement and centrifugal pump and reciprocating compressor technologies, has a relationship with the U.S. Military that dates

Meercat Workboats Scores a Hat-trick

The U.K.’s Meercat Workboats says it scored a hat-trick; the Hampshire-based boat builder announced it is moving premises, that Seawork was a huge success and that

News

Lerwick Port Set to Receive Largest Cruise ship

Lerwick Harbour’s record-breaking cruise season will hit the first of several milestones this season on Thursday (30 June) with the arrival of Azura, the largest

Another Fugro Vessels Joins Largest SEEP-Hunting Survey

Fugro has deployed multi-purpose offshore survey vessel Fugro Gauss to join the Fugro Brasilis offshore Mexico, to help complete the world’s largest seep-hunting

JIP Validates DNV GL's Helica Software

A joint industry project run by DNV GL has replicated stresses measured in an umbilical subjected to tension and bending in full-scale tests, further validating

 
 
Maritime Careers / Shipboard Positions Maritime Security Navigation Pipelines Pod Propulsion Port Authority Ship Repair Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1223 sec (8 req/sec)