A&P Group Targets New Markets in Marine Engineering

Monday, May 23, 2011

A&P Group is embarking on a strategic marketing drive to promote its engineering and fabrication services to new industry markets particularly the oil and gas and renewable energy sectors. The company has unveiled a new corporate ID and brand styling in line with its vision for the future to become a leading international marine engineering organisation. The new look, alongside the business and marketing strategy, demonstrates that A&P Group’s engineering capabilities and services are extensive and reach beyond the shipping industry, where the company has earned itself the position as one of the UK’s foremost ship repair and conversion businesses.

A&P Group’s new brand style has also been created to reflect the company’s determination to maximise the benefit of consolidation of its three UK yards in Falmouth, Tyne and Teesside into a cohesive operational unit and, its changing market proposition.

A&P Group has moved from its insignia of over three decades and created a new bold logo and two sub brands of A&P Marine and A&P Energy, alongside a company tag line “Engineering Strength”.

The brand strategy and design was undertaken by UK branding and communications agency TDG Integrated who have previously worked with shipping and marine clients.

A&P Group have launched a new corporate website www.ap-group.co.uk and a corporate video.

A&P Group will be exhibiting for the first time utilising the new corporate ID and styling at renewable energy exhibition All Energy, in Aberdeen on 18 and 19 May, and international shipping exhibition Norshipping in Oslo, Norway on 24-27 May.

Source: A&P Group Ltd.

Maritime Reporter March 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

5th Floating Accommodation for Lerwick

A further accommodation ship, Ocean Atlantic, is due at Lerwick on Monday 27 April 2015 and is on its way from Portland in Dorset. As with the other floating accommodation at the port,

Double Order for Super Gloria Reachstacker

Kalmar, part of Cargotec, has gained an order for two Super Gloria reachstackers from Tadarsa Logistics S.L. in Aviles, Spain. The largest reachstackers ever built,

BIMCO Welcomes EU Decision on Migrants

BIMCO has stated today that it appreciates the new efforts by EU leaders to reduce increasing reliance on merchant shipping to rescue the growing numbers of

News

5th Floating Accommodation for Lerwick

A further accommodation ship, Ocean Atlantic, is due at Lerwick on Monday 27 April 2015 and is on its way from Portland in Dorset. As with the other floating accommodation at the port,

Double Order for Super Gloria Reachstacker

Kalmar, part of Cargotec, has gained an order for two Super Gloria reachstackers from Tadarsa Logistics S.L. in Aviles, Spain. The largest reachstackers ever built,

Goliat FPSO in Norway

The Goliat FPSO was successfully floated off the heavy-lift vessel, Dockwise Vanguard, in the fjord outside Hammerfest, says Eni Norge    The Goliat platform has arrived in Hammerfest,

 
 
Maritime Careers / Shipboard Positions Maritime Security Naval Architecture Navigation Offshore Oil Pipelines Ship Electronics Ship Simulators Sonar Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.2827 sec (4 req/sec)