Cruise Line Executive Sees Rapid Growth in Asia

Press Release
Wednesday, June 20, 2012

Cruise Shipping Asia-Pacific talks to Buhdy Bok, Vice President Pacific Asia & China, Costa Crociere S.p.A prior to  Sept. 2012 Singapore conference

The following questions were address by Mr. Bok during the interview:

What should be common goals within the marketplace?
BB: In Asia, I believe that the cruise market, despite registering strong growth, is still relatively under-penetrated. Therefore, the goal of cruise liners is still to actively promote the benefits of a cruise holiday.  On top of marketing efforts, which every cruise brand is doing, cruise operators should work hand in hand to provide attractive itineraries, through port and destination development, to bring out the uniqueness of a cruising vacation.  This will in turn provide for an attractive product and generate economically sustainable growth for the cruise economy with scale and synergies.

What is going to have the biggest impact on the marketplace in the next five years?
BB:  Asia is on the rapid growth cycle in cruise market development. With more cruise brands bringing their attractive wares to this region, Asia is going to have the biggest impact in the next five years.

What are you doing to meet the changing needs in your marketplace?
BB: Costa Cruises differentiates itself with its "Italy at Sea" theme that rides on our Made in Italy DNA to present to the Asia market a uniquely European experience.  In May 2012, we launched the Costa Victoria in Shanghai. During this summer season, Costa Victoria will deliver our "Fashion cruise" concept that will feature our luxury brand boutiques, bringing refined tastes and Italian style onboard. While taking the 'Italy at Sea' theme to heart, Costa Victoria also has many concurrent Asian elements to immediately put its Guests at ease.


 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter July 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

New 'Mega Passenger Ship' for Star Cruises

Elomatic Ltd and Deltamarin Ltd have signed a tri-party engineering contract with shipbuilder MV Werften for the design of Star Cruises’ new Global Class “mega passenger ship,

Can Bandwidth Supply Keep up with Maritime Demand?

In the next few years, demand for bandwidth on the high seas will grow, in no small part due to technology that is making operations more efficient and keeping crews and passengers healthy,

Summer Cruise to North Sea Oil Rigs Amazes Tourists

Bored with palm-fringed beaches and turquoise seas? Then the gigantic oil platforms of the North Sea beckon. The first ever "rig-spotting" cruise just ended off the coast of Norway,

News

Global Maritime Introduces New DP Policies & Procedures

Global Maritime Consultancy & Engineering has introduced a new set of policies and procedures to support its Dynamic Positioning (DP) activities. The new procedures

Daewoo Shipbuilding: $1.4 bln order Cancelled

Cancelled order part of Statoil's Bressay project. South Korea's Daewoo Shipbuilding & Marine Engineering Co Ltd on Friday said a 1.58 trillion won ($1.41 billion)

Asia-N.Europe Box Rates Jump 58 pct

Freight rates for shipping containers from ports in Asia to Northern Europe jumped 58 percent to $1,125 per 20-foot container (TEU) in the week ending Friday, a

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Navigation Pod Propulsion Port Authority Ship Electronics Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0829 sec (12 req/sec)