Cruise Line Executive Sees Rapid Growth in Asia

Press Release
Wednesday, June 20, 2012

Cruise Shipping Asia-Pacific talks to Buhdy Bok, Vice President Pacific Asia & China, Costa Crociere S.p.A prior to  Sept. 2012 Singapore conference

The following questions were address by Mr. Bok during the interview:

What should be common goals within the marketplace?
BB: In Asia, I believe that the cruise market, despite registering strong growth, is still relatively under-penetrated. Therefore, the goal of cruise liners is still to actively promote the benefits of a cruise holiday.  On top of marketing efforts, which every cruise brand is doing, cruise operators should work hand in hand to provide attractive itineraries, through port and destination development, to bring out the uniqueness of a cruising vacation.  This will in turn provide for an attractive product and generate economically sustainable growth for the cruise economy with scale and synergies.

What is going to have the biggest impact on the marketplace in the next five years?
BB:  Asia is on the rapid growth cycle in cruise market development. With more cruise brands bringing their attractive wares to this region, Asia is going to have the biggest impact in the next five years.

What are you doing to meet the changing needs in your marketplace?
BB: Costa Cruises differentiates itself with its "Italy at Sea" theme that rides on our Made in Italy DNA to present to the Asia market a uniquely European experience.  In May 2012, we launched the Costa Victoria in Shanghai. During this summer season, Costa Victoria will deliver our "Fashion cruise" concept that will feature our luxury brand boutiques, bringing refined tastes and Italian style onboard. While taking the 'Italy at Sea' theme to heart, Costa Victoria also has many concurrent Asian elements to immediately put its Guests at ease.


 

Maritime Reporter January 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

26-year Jail Term Sought for Concordia Master

An Italian prosecutor asked a court on Monday to sentence the captain of the Costa Concordia cruise liner to more than 26 years in jail for his role in the 2012 disaster that killed 32 people.

Fire Scare Aboard British Cruise Ship

The Boudicca, a Fred Olsen cruise liner, with more than 1,000 people on-board has been left without power off the coast of Morocco after an engine fire.  Passengers of the U.

Danish Pleasure Craft Safety Board Gets A New Head

From 1 February 2015 a new chairman will head the Danish Pleasure Craft Safety Board. The new incumbent is Jan Thorn, who is in his everyday work Director

News

KR Launches Software to Aid ECA Compliance

The Korean Register (KR) has launched an in-house developed software program to assist vessels with fuel oil change over when complying with the new low sulphur regulations.

Study Examines Impacts of Inland Waterway Investment

The National Waterways Foundation (NWF) has commissioned and released a two-year study to examine the U.S. inland waterways’ national economic return on investment

Winter Storm Closes New York/New Jersey Terminals

All marine terminals at the Port of New York and New Jersey are expected to close around 3: 30 p.m. today and remain closed all day tomorrow as a severe winter

 
 
Maritime Contracts Maritime Standards Naval Architecture Navigation Pod Propulsion Port Authority Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1965 sec (5 req/sec)