Cruise Line Executive Sees Rapid Growth in Asia

Press Release
Wednesday, June 20, 2012

Cruise Shipping Asia-Pacific talks to Buhdy Bok, Vice President Pacific Asia & China, Costa Crociere S.p.A prior to  Sept. 2012 Singapore conference

The following questions were address by Mr. Bok during the interview:

What should be common goals within the marketplace?
BB: In Asia, I believe that the cruise market, despite registering strong growth, is still relatively under-penetrated. Therefore, the goal of cruise liners is still to actively promote the benefits of a cruise holiday.  On top of marketing efforts, which every cruise brand is doing, cruise operators should work hand in hand to provide attractive itineraries, through port and destination development, to bring out the uniqueness of a cruising vacation.  This will in turn provide for an attractive product and generate economically sustainable growth for the cruise economy with scale and synergies.

What is going to have the biggest impact on the marketplace in the next five years?
BB:  Asia is on the rapid growth cycle in cruise market development. With more cruise brands bringing their attractive wares to this region, Asia is going to have the biggest impact in the next five years.

What are you doing to meet the changing needs in your marketplace?
BB: Costa Cruises differentiates itself with its "Italy at Sea" theme that rides on our Made in Italy DNA to present to the Asia market a uniquely European experience.  In May 2012, we launched the Costa Victoria in Shanghai. During this summer season, Costa Victoria will deliver our "Fashion cruise" concept that will feature our luxury brand boutiques, bringing refined tastes and Italian style onboard. While taking the 'Italy at Sea' theme to heart, Costa Victoria also has many concurrent Asian elements to immediately put its Guests at ease.


 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter June 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

Fincantieri Delivers Seven Seas Explorer

The first of two ultra luxury cruise ships delivered for Regent Seven Seas Cruises   Seven Seas Explorer, the newest ultra luxury ship of Regent Seven Seas Cruises,

Broadband Upgrade for MSC Cruises

Intelsat S.A. has been selected by Marlink to deliver fast, high quality Intelsat EpicNG broadband connectivity to Mediterranean Shipping Company’s (MSC) cruise ships.

Lerwick Port Set to Receive Largest Cruise ship

Lerwick Harbour’s record-breaking cruise season will hit the first of several milestones this season on Thursday (30 June) with the arrival of Azura, the largest

News

Senate Confirms Three to Serve on Federal Maritime Commission

The U.S. Senate has confirmed the nominations of three individuals to serve as Federal Maritime Commissioners: Rebecca F. Dye, Michael A. Khouri and Daniel B. Maffei.

Norsafe Secures Contract with VARD Group

Norsafe informs it has signed a new contract with VARD Group, and will supply lifeboats complete with davit systems to a series of 15 new vessels.    Topaz Energy

Enclosed Space Safety Rule Enters into Force

A new regulation aimed at protecting seafarers who need to enter enclosed spaces, by requiring ships to carry portable atmosphere testing equipment on board, enters into force on July 1, 2016.

 
 
Maritime Security Naval Architecture Navigation Offshore Oil Pipelines Pod Propulsion Port Authority Salvage Ship Repair Ship Simulators
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0856 sec (12 req/sec)