Industry's First Color Fishfinder by Lowrance

Thursday, July 17, 2014
ELITE-3x FRONT

 

Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All Season pack. The most affordable color fishfinder ever introduced, the new Elite-3x includes a dual-frequency 83/200 kHz Broadband SounderTM transducer and features an LED-backlit display with detailed 240x360-pixel resolution that’s easy to see in full sunlight from wide viewing angles.

Equipped with award-winning Lowrance Broadband Sounder technology, the Elite-3x allows anglers to quickly and easily identify fish targets, bottom contour, structure detail, bottom hardness, thermoclines and more. Offering selectable dual-frequency operation to maximize the view beneath a boat, 83 kHz sonar provides up to 60 degrees of conical coverage, which is ideal for displaying large fish arches and searching large areas, while 200 kHz sonar provides up to 20 degrees of coverage for enhanced fish-target separation and lure-tracking — ideal for vertical presentations.

The Lowrance Skimmer® transducer, included with the Elite-3x, can track bottom at speeds up to 75mph, and it features a built-in water temperature sensor.

Maximizing fishing time by reducing the need to manually adjust settings, Lowrance’s Advanced Signal Processing (ASP) allows anglers to see fish, structure and bottom detail more clearly. Easy to operate, the Elite-3x’s pages button allows users to quickly switch between 83 kHz and 200 kHz sonar frequency views, and dedicated quick keys allow anglers to zoom up to four times the standard view and focus on key fishing areas. The power button also doubles as a backlight control to adjust for daylight or nighttime fishing situations.The unit’s Fish I.D. feature displays fish icons instead of fish arches to help identify fish targets, and includes track and alarm options. The quick-release, tilt and swivel mounting bracket makes it easy to adjust Sets New Standard for Value the viewing angle or disconnect the fishfinder for storage.

“Lowrance has, once again, set the standard by introducing the world’s first color fishfinder for less than $100,” said Leif Ottosson, CEO, Navico. “Color is an extremely important tool to help see fish on or near the bottom more clearly, as well as distinguish bottom composition and transitions, and our new Elite-3x gives every angler this advantage. It also offers serious fishfinder options for the cost-conscious angler, so you don’t have to sacrifice many of the proven features that have made Lowrance a worldwide leader in fishing electronics.”

The ultimate electronics accessory for year-round fishing success, the Elite-3x All Season fishfinder pack is convenient and affordable for small, rental boat installs, as well as vertical ice- or dock-fishing presentations. Featuring two integrated mounts for the Elite-3x, the All Season pack includes a dual-frequency, 83/200 kHz Skimmer® transducer with power cable, a suction-cup transducer mount, and an ice transducer with float and power cable for the best possible signal in any fishing situation. The durable, easy-to-transport kit provides two Stowaway® utility drawers, a
12v battery and charger, and ample accessory storage space.

Protected by a one-year limited warranty and the Lowrance Advantage Service program, the Elite-3x and Elite-3x All Season fishfinder pack can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada beginning in August 2014.

The Lowrance Elite-3x fishfinder is priced at $99, and the Elite-3x All Season can be purchased for $249.
 

Lowrance

  • ELITE-3X ALL SEASON CENTER

    ELITE-3X ALL SEASON CENTER

Maritime Reporter November 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Technology

Liquefaction Terminals to Dominate LNG Capital Expenditure

Capital expenditure (Capex) on global LNG facilities is expected to total $259 billion (bn) over the period 2015-2019, with investments expected to be 88% larger

Ennsub Delivers ROV Deployment Systems

Ennsub has completed the design and manufacture of two workclass remotely operated vehicle (WROV) deployment systems for ROVOP, due to be installed into a newbuild

Wärtsilä to Proceed with first LNG Terminal

Wärtsilä has been given full notice to proceed (NTP) from Manga LNG Oy for the supply of a liquefied natural gas (LNG) import terminal in Tornio, Northern Finland.

Marine Electronics

Workboats: Communications is Key Operational Tech

As we close out yet another year, I am constantly amazed at how much things change on the waterfront and the boats that ply the adjacent waters. Similarly, I like

Lowrance Renews Insight Genesis College Cup

Lowrance®, a world-leading brand in fishing electronics since 1957— announced today the renewal of its Insight Genesis™ College Cup. In its second year, the

NMEA Updates Installation Standards

2014 edition of NMEA 0400, Version 4.00 features extensive updates and new information   The National Marine Electronics Association (NMEA) has published Edition 2014, Version 4.

News

Port Workers in Argentine Grain Hub End Strike

Port workers in part of the Argentine grains hub of Rosario lifted a work stoppage on Friday, only a day after they went on strike over demands for higher year-end bonuses, a union official said.

Madsen to Chair Norway’s Research Council Executive Board

Henrik O. Madsen appointed chairman of the executive board of the Research Council of Norway   DNV GL president and CEO Henrik O. Madsen was appointed as chairman

Larger Tankers May Offer Better Return Chances

Investors looking for returns in the tanker markets can invest their capital in a variety of ways. Should an owner invest in a VLCC or an Aframax? How about an

Marine Equipment

Maritime Reporter @ 75: The Daily Cartoon

Maritime Reporter & Engineering News was founded by John J. O'Malley (1905-1980) in 1939, and today ranks as the world's largest audited trade publication in the world serving the maritime industry,

Keeping to the Schedule in the Pacific Northwest

When a tightly scheduled repower for the Kodiak-based trawler Sea Mac in early December took a very bad turn, Mike Fourtner used his 25 years of fishing experience

Damen Outfitting First of Nine Bahamas Patrol Boats

The first of nine Damen Stan Patrol 3007s ordered by the Royal Bahamas Defense Force has arrived at Damen Shipyards Gorinchem in the Netherlands for outfitting.

Marine Science

NOAA: US to See More Floods from Sea Level Rise

Most of U.S. coast may see 30 or more days a year of floods up to 2 feet above high tides. By 2050, a majority of U.S. coastal areas are likely to be threatened

Damen Shipyards Galati wins Dutch Romanian Award

Damen Shipyards Galati has been presented with the Dutch Romanian Business Award for its Corporate Social Responsibility plan, particularly the Group’s community investment initiatives.

Lowrance Renews Insight Genesis College Cup

Lowrance®, a world-leading brand in fishing electronics since 1957— announced today the renewal of its Insight Genesis™ College Cup. In its second year, the

Electronics

Lowrance Renews Insight Genesis College Cup

Lowrance®, a world-leading brand in fishing electronics since 1957— announced today the renewal of its Insight Genesis™ College Cup. In its second year, the

NMEA Updates Installation Standards

2014 edition of NMEA 0400, Version 4.00 features extensive updates and new information   The National Marine Electronics Association (NMEA) has published Edition 2014, Version 4.

K Line to Expand Use of Eco-efficiency Software

Three further K Line vessels to install ClassNK-NAPA GREEN eco-efficiency software after reporting fuel savings during trials on an 8,600 TEU container vessel   NAPA

Entertainment

Damen Shipyards Galati wins Dutch Romanian Award

Damen Shipyards Galati has been presented with the Dutch Romanian Business Award for its Corporate Social Responsibility plan, particularly the Group’s community investment initiatives.

Rotterdam Mentality Ties City, Port & University

The Municipality of Rotterdam, Port of Rotterdam Authority (PoR), Erasmus University of Rotterdam and Rotterdam partners are joining hands to put Rotterdam more clearly on the map,

 
 
Maritime Careers / Shipboard Positions Maritime Security Maritime Standards Pod Propulsion Salvage Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.4160 sec (2 req/sec)