Industry's First Color Fishfinder by Lowrance

Thursday, July 17, 2014
ELITE-3x FRONT

 

Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All Season pack. The most affordable color fishfinder ever introduced, the new Elite-3x includes a dual-frequency 83/200 kHz Broadband SounderTM transducer and features an LED-backlit display with detailed 240x360-pixel resolution that’s easy to see in full sunlight from wide viewing angles.

Equipped with award-winning Lowrance Broadband Sounder technology, the Elite-3x allows anglers to quickly and easily identify fish targets, bottom contour, structure detail, bottom hardness, thermoclines and more. Offering selectable dual-frequency operation to maximize the view beneath a boat, 83 kHz sonar provides up to 60 degrees of conical coverage, which is ideal for displaying large fish arches and searching large areas, while 200 kHz sonar provides up to 20 degrees of coverage for enhanced fish-target separation and lure-tracking — ideal for vertical presentations.

The Lowrance Skimmer® transducer, included with the Elite-3x, can track bottom at speeds up to 75mph, and it features a built-in water temperature sensor.

Maximizing fishing time by reducing the need to manually adjust settings, Lowrance’s Advanced Signal Processing (ASP) allows anglers to see fish, structure and bottom detail more clearly. Easy to operate, the Elite-3x’s pages button allows users to quickly switch between 83 kHz and 200 kHz sonar frequency views, and dedicated quick keys allow anglers to zoom up to four times the standard view and focus on key fishing areas. The power button also doubles as a backlight control to adjust for daylight or nighttime fishing situations.The unit’s Fish I.D. feature displays fish icons instead of fish arches to help identify fish targets, and includes track and alarm options. The quick-release, tilt and swivel mounting bracket makes it easy to adjust Sets New Standard for Value the viewing angle or disconnect the fishfinder for storage.

“Lowrance has, once again, set the standard by introducing the world’s first color fishfinder for less than $100,” said Leif Ottosson, CEO, Navico. “Color is an extremely important tool to help see fish on or near the bottom more clearly, as well as distinguish bottom composition and transitions, and our new Elite-3x gives every angler this advantage. It also offers serious fishfinder options for the cost-conscious angler, so you don’t have to sacrifice many of the proven features that have made Lowrance a worldwide leader in fishing electronics.”

The ultimate electronics accessory for year-round fishing success, the Elite-3x All Season fishfinder pack is convenient and affordable for small, rental boat installs, as well as vertical ice- or dock-fishing presentations. Featuring two integrated mounts for the Elite-3x, the All Season pack includes a dual-frequency, 83/200 kHz Skimmer® transducer with power cable, a suction-cup transducer mount, and an ice transducer with float and power cable for the best possible signal in any fishing situation. The durable, easy-to-transport kit provides two Stowaway® utility drawers, a
12v battery and charger, and ample accessory storage space.

Protected by a one-year limited warranty and the Lowrance Advantage Service program, the Elite-3x and Elite-3x All Season fishfinder pack can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada beginning in August 2014.

The Lowrance Elite-3x fishfinder is priced at $99, and the Elite-3x All Season can be purchased for $249.
 

Lowrance

  • ELITE-3X ALL SEASON CENTER

    ELITE-3X ALL SEASON CENTER

Maritime Reporter June 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

News

New Binding Law of The Sea Agreement Advanced

WOC Sustainable Ocean Summit (Singapore, 9-11 November 2015) Will Enable Industry to Organize its Input to this Major New Ocean Treaty Development The U.N.

Oceans Can’t Take Any more: Researchers Fear Fundamental Change

Our oceans need an immediate and substantial reduction of anthropogenic greenhouse gas emissions. If that doesn’t happen, we could see far-reaching and largely

Teekay LNG Partners Declares Distribution

Teekay GP LLC, the general partner of Teekay LNG Partners L.P. has declared a cash distribution of $0.70 per unit for the quarter ended June 30, 2015. The cash distribution is payable on August 14,

Marine Equipment

New Binding Law of The Sea Agreement Advanced

WOC Sustainable Ocean Summit (Singapore, 9-11 November 2015) Will Enable Industry to Organize its Input to this Major New Ocean Treaty Development The U.N.

Technip Samsung JV Wins 2 FLNG Project Contracts

The Browse project covers the realization and installation of three FLNG units to develop the Brecknock, Calliance and Torosa fields in the Browse Basin, 425 kilometers North of Broome,

Fjords Processing Bags Johan Sverdrup Contracts

Fjords Processing, headquartered in Norway (Fornebu), has won three contracts for the deliveries of process systems for the Johan Sverdrup development in the North Sea.

Marine Science

New Binding Law of The Sea Agreement Advanced

WOC Sustainable Ocean Summit (Singapore, 9-11 November 2015) Will Enable Industry to Organize its Input to this Major New Ocean Treaty Development The U.N.

Technip Samsung JV Wins 2 FLNG Project Contracts

The Browse project covers the realization and installation of three FLNG units to develop the Brecknock, Calliance and Torosa fields in the Browse Basin, 425 kilometers North of Broome,

Ocean Safety, Richard Irvin Marine Safety Merger

Ocean Safety has today announced the merger with Richard Irvin Energy Solutions Marine Safety Division and their Aberdeen branch.   This merger follows the

Electronics

Rolls-Royce to Lead Autonomous Ship Research

Rolls-Royce announced it will take the lead on a €6.6 million project that could pave the way for autonomous ships. The Advanced Autonomous Waterborne Applications

SUNY Maritime to Host e-Navigation Conference

The e-Navigation Underway 2015 – North America conference will be hosted by The State University of New York (SUNY) Maritime College from September 28 to 30 on the college’s Throggs Neck, N.

Transas Shifts Sole Focus to Maritime Sector

Arranging new changes to its brand positioning, the Transas Group informs it will now focus its efforts solely in the maritime market.   The group’s shareholders

 
 
Maritime Contracts Maritime Security Maritime Standards Navigation Port Authority Ship Electronics Ship Repair Ship Simulators Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1361 sec (7 req/sec)