Susanna Serlachius-Pressler, Master of Science, has been appointed
Fortum's Vice President, Corporate Branding, from 8 December 2003. In
this capacity, Susanna will be responsible for the further
development of the Fortum brand throughout the Group according to an
agreed brand strategy. Sponsorship matters will also be part of her
responsibilities. Susanna will report to the Senior Vice President,
Susanna Serlachius-Pressler moves
to Fortum from M-real, where she
has gathered a broad international branding expertise.
"We are extremely satisfied with this choice, which was made from
among a number of top-level professionals. We were looking for a
person who masters brand work from A to Z and who has proof of
seamless co-operation with business units," says Carola
Teir-Lehtinen, Senior Vice President, Corporate Communications.