Denison Yacht Sales Acquires Generation Marine

press release
Thursday, October 20, 2011

Industry Leader Continues Strategic Path of Growth.


Denison Yacht Sales is pleased to announce its acquisition of Generation Marine, a Fort Lauderdale-based yacht brokerage and service company.  Generation Marine's reputation in the trawler and explorer yacht categories helps strengthen Denison's position in this segment of the yachting market. "We feel strongly that the trawler and expedition markets will continue their steady growth," said Bob Denison, owner of Denison Yacht Sales.  "This deal will solidify our goal as a leader in this class of vessel."


 
Mirroring Denison Yacht Sales' commitment to outstanding client services, the acquisition is a perfect fit with Denison's company culture, where each broker specializes in just one or two classes of vessels and develops expertise by visiting manufacturers, learning the latest technologies and fully understanding the service requirements of each type of vessel. "The old approach of one broker trying to sell any type of boat is not the best way to serve buyers or sellers," said Denison. "In contrast to that approach, Denison brokers are encouraged to take the time to become an expert in the particular segment of the market they are most passionate about, which translates into superior service for our clients."


 
Joining the Denison team of yacht brokers are Bob Crow, owner of Generation Marine, Larry Crow, Matt Baldwin, Sean Harrington, Bill Koeppel and Kelly Esser.  "We find ourselves with an outstanding opportunity to become part of one of the oldest and most respected names in American boating history," said Bob Crow.  "We believe that our best years are ahead with our new home at Denison Yacht Sales." Denison Yacht Sales is a full service yacht brokerage and yacht charter firm with marina offices in Fort Lauderdale, Fla. and Marina del Rey, Calif., and now San Carlos, Mexico.  Denison's team of 35 licensed and bonded yacht brokers proudly represents Beneteu Swift Trawlers, Beneteau GT Flyers, Selene Ocean Trawlers, Dufour Yachts, Pirelli Yacht Tenders, Tecnomar, and Palumbo Shipyard. Since 1948, the Denison family name has been synonymous with yachting.  Decades of experience provide a long-term perspective on the industry, extensive industry contacts, a deep client roster and a passion for yachts.  For more information, visit www.denisonyachtsales.com or call Bob Denison, (954) 763-3971. 


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