Mirage Reports Sales Increase in 2013

MaritimeEquipment.com
Friday, January 17, 2014
Photo: Mirage

Mirage Machines, an Acteon company, received a significant uplift in sales last year due to ongoing targeted online lead generation campaigns.

Specialist engineering company Mirage, based in Derby U.K., supply high spec on-site machines to companies around the world, specializing in pipe maintenance and hot tapping equipment for the oil and gas industry.

Mirage launched a new website in early 2013 and sought to capitalize on a long standing historical trend of traffic closely correlating with sales. As such, the business placed an emphasis on building upon their digital presence in order to stimulate further sales growth, “This led to researching a systematic solution to make the most of our online opportunities, to generate quality leads and drive sales rather than just increase traffic,” said Esther Akers, Marketing Manager.

“We wanted something to streamline all our activity and manage it in one place. This project was going to sit at the core of our marketing and needed to link seamlessly with our wider work scope.”

“With all this pulled together we started looking for a specialist partner to make it happen. With Katapult having already supported us with our brand refresh in 2012, we were interested to see what they could offer.”

Marketing partner Katapult helped Mirage review who they were talking to through their online channels and what their potential customers were looking for. “Understanding their buyers, their interests and their buying process was key to setting the strategy for their inbound marketing campaign, to increase organic search traffic and on-page conversions. Once we’d developed buyer personas to understand customer needs, we could then optimize landing pages to directly address these needs” said Martin Broadhurst, Katapult’s Digital Marketing Manager.

Esther said, “We completed our initial three- month trial with Katapult and saw some great results even within this short timescale”

“The project improved the visibility of our brand online and drove engagement with our specified audiences while offering a cohesive strategy for online marketing. It leads people through a structured process of engagement and contact.”

With the aid of marketing automation software, the inbound marketing process has enabled Mirage to identify leads at all stages of the buyer decision making process and find the most appropriate and effective way of marketing content to their audiences at each stage of the journey. This has led to a more effective partnership between their Sales & Marketing teams, and made marketing more accountable for generating sales-ready leads and ROI.

In the initial three-month period, the Mirage website has seen a 33% increase in weekly organic search traffic, with referral traffic increasing by 25%. Page views have increased by 49% and leads generated through the website have increased by 200%.
 

Maritime Reporter September 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

People & Company News

Liebherr to Deliver RTGs to Mayotte and Manila

Liebherr confirms orders for variable speed RTGs and electric RTGs. DPWorld Asian Terminals Inc. has placed an order with Liebherr Container Cranes for a further 5 RTGs at its Manila facility.

U.S. Navy Contracts 12 Rapid Response Skimmers

Kvichak Marine won a US Navy contract for 12 30-ft.Rapid Response Skimmers (RRS) for delivery over the next 18 months, with options for up to 30 additional skimmers to be delivered through 2019.

DP World Receives 1st Scheduled Vessel at New Terminal

DP World has yesterday welcomed the first scheduled vessel to call at its new Container Terminal 3 in Jebel Ali, Dubai, as it gears up to serve customers at the state-of-the-art facility.

Finance

WFW Advises ING Bank on $340m Loan Facility for Euronav

Watson, Farley & Williams (WFW) has advised ING Bank N.V. (ING) as sole bookrunner and facility agent for a syndicate of banks on a $340 million loan facility made available to Euronav NV.

Clean Marine Wins New Contract

Clean Marine has been selected by Hyundai Mipo Dockyard in South Korea to supply exhaust gas cleaning systems (EGCS) for two new MR tankers. IMO’s convention

Moore Stephens Expects Vessel Operating Cost to Rise

Vessel operating costs are expected to rise by almost three per cent in both 2014 and 2015, according to a new survey by international accountant and shipping consultant Moore Stephens.

Energy

MARAD Seeks Comments on Proposed Policy for Deepwater Export Applications

The Maritime Administration (MARAD) is seeking comments on the agency’s proposed policy to accept, evaluate and process license applications for the construction

Oil Drillers Group to Fight U.S. Export Ban

More than a dozen U.S. oil producers have joined to lobby the federal government to reverse the 40-year-old ban on U.S. crude exports, a move that supporters hope

Clean Marine Wins New Contract

Clean Marine has been selected by Hyundai Mipo Dockyard in South Korea to supply exhaust gas cleaning systems (EGCS) for two new MR tankers. IMO’s convention

News

WFW Advises ING Bank on $340m Loan Facility for Euronav

Watson, Farley & Williams (WFW) has advised ING Bank N.V. (ING) as sole bookrunner and facility agent for a syndicate of banks on a $340 million loan facility made available to Euronav NV.

UN Authorizes Ship Inspections Near Somalia For Arms, Charcoal

The United Nations Security Council authorized the inspection of boats suspected of carrying illegal shipments of charcoal or weapons to and from Somalia on Friday,

Clean Marine Wins New Contract

Clean Marine has been selected by Hyundai Mipo Dockyard in South Korea to supply exhaust gas cleaning systems (EGCS) for two new MR tankers. IMO’s convention

Marine Equipment

Kalmar 5th Generation Gloria Reachstackers Enter US

Kalmar, part of Cargotec, is launching its highly acclaimed range of reachstackers, called Gloria into the Americas. The eagerly awaited launch follows the successful

John Deere Expands Tier 3 Engine Line

John Deere Power Systems (JDPS) has introduced new propulsion ratings to its EPAMarine Tier 3 engine offerings. The new PowerTech 4045TFM85 propulsion ratings expand

Caterpillar: Q3 Results Show Improvement

Caterpillar Inc. today announced its third-quarter results, in which it reported profit per share of $1.63 for the third quarter of 2014, an increase from third-quarter 2013 profit per share of $1.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Naval Architecture Navigation Pipelines Ship Repair Ship Simulators Shipbuilding / Vessel Construction
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1855 sec (5 req/sec)