Irish Ferries Wins International Marketing Award

Press Release
Wednesday, May 18, 2011
Marketing Team: Fergal Moore; Leona Cleary; Sheila Gleeson; Mary Whirdy; Daragh O'Reilly (with award); Kieran Whelan; Declan Moynihan; Robert Kiernan

Irish Ferries has added to its tally of top awards by winning the prestigious International Marketing Award at the All Ireland Marketing Awards which were presented recently.

Irish Ferries won the award for its 'It's everything you go for' campaign created to develop the company's market in Britain. Sponsored by O2, it was presented to the company's marketing manager Daragh O'Reilly at a gala awards ceremony held in the Burlington Hotel recently.

In their citation, the jury praised Irish Ferries for the messaging of the campaign which, they said, 'reflected a distinctly Irish heritage in a modern environment.' In terms of its impact, the jury noted that their marketing campaign helped Irish Ferries to reverse the trend in a declining travel market in 2010.

This is the third major award won by Irish Ferries this year. Against tough competition from all of the UK and Continental ferry companies operating into and out of Ireland, the company recently took the 'best ferry' title at two separate awards ceremonies held in Dublin - one sponsored by Irish Travel Trade News and the other by the Irish Travel Agents Association.

 

Source: http://www.irishferries.com

Maritime Reporter October 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Passenger Vessels

Glosten Designing Vigor’s Alaska Class Ferries

Glosten using Nupas-Cadmatic software for Vigor’s Alaska Class Ferry project   Seattle-based naval architecture consultancy Glosten has joined the list of North

Norwegian Buys Ship from Princess Cruises

Norwegian Cruise Line Holdings Ltd. announces fleet expansion for Oceania Cruises in 2016; Sirena to join sister ships Insignia, Regatta and Nautica   Norwegian Cruise Line Holdings Ltd.

Getting Real on LNG Fuel

Plentiful supply, low prices and strict regulations on air pollution are fuelling a swift move towards using LNG as fuel for ship propulsion in the USA and Canada.

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Security Maritime Standards Naval Architecture Pipelines Salvage Ship Repair Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | terms and conditions | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.1530 sec (7 req/sec)