INTERVIEW: Carmen Pino, Castrol Offshore

Greg Trauthwein
Wednesday, April 20, 2011
Carmen Pino, Castrol Offshore

The business of lube and fluid supply is fiercely competitive and ever-changing, continually challenged to deliver more economical, environmentally and better performing product. Maritime Reporter spent some time with Carmen Pino, a West Point graduate and the Regional Operating Director, Castrol Offshore , to discuss his team’s strategy to grow its business. – by Greg Trauthwein

How would you describe your management philosophy?

Pino       I am very participative; I want to meet all of my people and the customers personally. At the same time, I set clear direction and boundaries. I think you have to get your team lined up in the direction they need to go, let them know what they can and can’t do, and let them run.

How big is your team, and what area do you cover?

Pino       I have 30 people in four regions. We are responsible for everywhere in the world except Europe and Africa, which is run by a colleague of mine based in the UK .

The global economy has been a rough ride in recent years. How has it affected your business?

Pino       The last few years have been some of the most difficult, not just in offshore of course, but business in general. We saw several big projects delayed, so we've placed more emphasis on innovation and new customer needs. This will result in new offers that will provide more long-term value to our customers.

When you come to work every day, what is your mission and where are your targets?

Pino       We want to be the supplier of choice when it comes to lubricants and control fluids. Our “targets” are heavily weighted toward the subsea industry and the topsides of offshore installations.

Geographically, what are the “hotspots?”

Pino       It really comes down to the “Golden Triangle” of the Gulf of Mexico, Brazil and West Africa. Asia, also, offers some interesting opportunities. In Brazil we have historically managed the business from Houston or the UK.  Last year we decided to set up local technical management in Rio. This lines up to our strategic plan in Brazil to provide solutions to their challenges, such as efficiently tapping the Subsalt fields and broadening the reach of Castrol's offshore-focused global network.

How does your business look for 2011 and beyond?

Pino       Surprisingly, it is quite good. We are growing our share with some of the biggest operators in the world. On the topside lube business, where our competition is the oil majors, we are in a unique position in that this is a “pure” business segment with a dedicated team. We have a global business set-up explicitly for the offshore business and the needs of its customers, which I believe makes us unique. On the subsea side of the business, typically we compete with a handful of smaller chemical companies. The challenge here always is getting products approved for use in this challenging environment, where regulators drive improved standards.

What do you count as your strategic advantage?

Pino       Being a part of an oil major, we have some big advantages to leverage. First, as I mentioned previously, we have a dedicated offshore team that is customer-need orientated. Second, we have a tremendous resource in our Global Technology Center at Pangbourne in the UK, which is second to none in product R&D and performance testing.

What do you count as your biggest challenges?

Pino       On the product side, I think we are seeing the tip of the iceberg regarding the environment, and I think that it is right and is what is needed. On the subsea product side, we are breaking new ground every day in terms of water depth and temperature, and our job is to ensure that the fluids perform in these environments.

On the personnel side, recruiting is always a challenge, because in this, a vibrant and growing industry, there are always other opportunities for our team to consider. We encourage our team to stay focused on the company, honing in on how to build and grow the business. We don’t have multiple layers of management and are challenged to meet the career expectations of some of our employees.

What are the product brands you offer to this market?

Pino       Castrol Greenfield is a product line that has enjoyed tremendous growth, with products that meet or exceed environmental legislation. Castrol Ultimax is our performance product range; the product suite covers a diverse range of critical applications from top drives and mud systems through to gas turbines and greases. Our subsea lines are a mix of performance and environmental products.

How have you helped an operator to work more efficiently and cost-effectively?

Pino       We signed a contract with a global drilling contractor, who at the time had many suppliers and more than 350 lubricants in use, putting unnecessary stress on their logistical operations. We packaged a standardized product solution consisting of about 50 products globally.  When their operational footprint moves, Castrol are already there to supply in their new area . We haven’t yet gotten to the bottom of the actual cost savings, but it is significant.

www.castrol.com/offshore

 (As published in the April 2011 Edition of Maritime Reporter & Engineering News)

Maritime Reporter August 2015 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Offshore

MN 100: Bordelon Marine

The Company: Founded in 1979, Bordelon Marine is a leading provider of Marine Transportation services operating in the Gulf of Mexico and around the world. The

Migrant Boat Sinks off Libya; 200 Feared Dead

A boat packed with mainly African migrants bound for Italy sank off the Libyan coast on Thursday and officials said up to 200 might have died. A security official in the western town of Zuwara,

Yamal LNG Arctic Project in Doldrums

The massive $27 billion Yamal LNG liquefied-natural-gas venture in the Arctic Circle, a centerpiece of President Vladimir Putin’s plan for Russia has been squeezed by U.

Fuels & Lubes

Marad Celebrates Deployment of Maritime Fuel Cell Project

The U.S. Department of Transportation’s Maritime Administration (MARAD) today celebrated the launch of field trials for the first prototype hydrogen fuel cell

Thordon Bearings Names New China Distributor

Thordon Bearings Inc. of Canada announced that CY Engineering Co. Ltd. will take over as the new authorized distributor for the People’s Republic of China, including Macau and Hong Kong,

LUKOIL Marine Lubricants Opens Gothenburg Warehouse

LUKOIL Marine Lubricants informs it has opened a new warehouse in Gothenburg.   The marine lubricants supplier said it constantly strives to expand its global supply network,

People in the News

Man Earns Jail Time for Hoax Coast Guard Calls

A man found guilty of making numerous hoax calls to the U.K. Coastguard has been jailed for four months, the U.K. Maritime and Coastguard Agency (MCA) reported.

The Maritime Person of the Year

The Massachusetts Maritime Academy’s annual salute to ‘the person of the year’ this year spotlights McAllister Towing and Transportation Co. and its leadership team.

Migrant Boat Sinks off Libya; 200 Feared Dead

A boat packed with mainly African migrants bound for Italy sank off the Libyan coast on Thursday and officials said up to 200 might have died. A security official in the western town of Zuwara,

 
 
Maritime Careers / Shipboard Positions Maritime Security Naval Architecture Navigation Pipelines Pod Propulsion Salvage Ship Electronics Ship Simulators Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.4639 sec (2 req/sec)