New service allows users free access to details of over 1,200 trawlers, cruisers & fishing boats 27' to 80' in length
American Marine Publishing has announced that it is making the 2012 PowerBoat Guide freely available online. Aimed at building product recognition among new users, visitors are invited to browse the PowerBoat Guide’s vast collection of boating information without setting up a user account or disclosing an email address.
“We gave this a lot of thought," said Ed McKnew, editor of the PowerBoat Guide. "In the end, we decided the best way to drive new sales is to make much of our content available online where boaters can use it at no charge. Once they become familiar with all we have to offer we believe many will decide to order a copy of the PowerBoat Guide for themselves."
Those who wish to take advantage of this free boating information will find it posted on the "Free Access" page of the PowerBoat Guide website. Clicking on any highlighted link will bring up a new window for each selected model. As an added benefit, each page can be downloaded and saved for later reference. "The pages will display in a standard PDF format," said McKnew. "That makes them easy to send as email attachments."
While the company has made the commitment to post its content online at no charge, the PowerBoat Guide’s used-boat values are not a part of the free service. For that — and for boats not included in the online viewing section — it will be necessary to purchase the 2012 PowerBoat Guide book or CD, or download the PowerBoat Guide PDF file to a computer or iPad.