Enivrude Signs With KingFisher

Posted by Michelle Howard
Wednesday, June 11, 2014

BRP has signed an agreement to provide Renaissance Marine Groups’ KingFisher Boats with Evinrude outboard engines. The welded heavy-gauge aluminum boats, manufactured in a state-of-the art facility in Vernon, British Columbia, are known for their custom-built quality.

“This partnership is exciting for BRP. Showcasing our Evinrude E-TEC technology and innovations alongside a leader in heavy gauge aluminum boats allows us to continue expanding our presence in the industry, and reinforces our commitment to providing a superior consumer experience across multiple segments and markets,” said Alain Villemure, vice president and general manager of BRP’s Marine Propulsion Systems division. “We’re confident this agreement with KingFisher Boats and The Renaissance Group is a strategic one and we look forward to the mutual opportunities it represents.”

KingFisher’s boats at the upcoming Club Evinrude dealer event will be equipped with BRP’s leading E-TEC technology. The event will provide an opportunity for BRP dealers to experience a world-class boat package that showcases the Evinrude industry’s leading reputation of innovation, reliability and performance.

“We’re very excited about this partnership because BRP’s newest offerings with its Evinrude brand bring outstanding technological innovation to our product,” said Byron Bolton, CEO of Renaissance Marine Group and KingFisher. “Our boaters require top performance for that hole shot and the reliability of Evinrude engines is something they can count on.”

KingFisher and Renaissance have a broad west coast distribution network of more than 100 dealers and are growing in the Great Lakes, Northeast, Central Canada and Northern Europe regions. New to their line-up this year is the KingFisher multi-species boat line offering the next generation of all-welded aluminum fishing boats using their industry-leading Pre-flex hull. Their tougher, more durable performance fishing line is an ideal partner for Evinrude E-TEC engines.

Bolton said his senior sales staff is attending the Evinrude Club event June 13-15 to see first-hand the technology BRP plans to reveal. “The opportunity to interact with our dealer partners across North America makes this event an ideal place to celebrate our partnership,” Bolton said. 

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