STA-BIL Debuts New Labeling System

MaritimeEquipment.com
Monday, September 09, 2013
Photo: STA-BIL

After more than 40 years, STA-BIL, a brand of fuel stabilizers and ethanol treatments, announced the company is introducing a new look and feel to its widely celebrated product line. In recent years, after expanding its line of products to protect and preserve engines of all kinds, STA-BIL is rolling out a fresh, new labeling system designed to help consumers identify and select the right STA-BIL brand products for their dynamic engine needs.

After conducting extensive customer research, the STA-BIL brand designed a new labeling system to create a clear differentiation between its four different formulas of STA-BIL, which include STA-BIL Fuel Stabilizer, STA-BIL Ethanol Fuel Treatment, Marine Formula STA-BIL and Diesel Formula STA-BIL. Each bottle of STA-BIL branded product now features a special signal word placed prominently on the label to signify its proper use, including:

    STORAGE – STA-BIL Fuel Stabilizer is designed for use during off-season storage in all vehicles and equipment to protect against gum, varnish formation and corrosion in the fuel lines and engine.
    PROTECTION – STA-BIL Ethanol Fuel Treatment and Stabilizer protects your engines against the harmful effects of ethanol in today’s gasoline and is intended for use at every fill-up in vehicles like your car, truck or motorcycle as well as in small gasoline powered equipment, such as lawnmowers, chainsaws and snow blowers.
    MARINE – Marine Formula STA-BIL Ethanol Fuel Treatment and Stabilizer is intended for use at every fill-up in your boat, jet ski or other marine equipment and contains double the corrosion preventers and more than four times the fuel system cleaner to prevent against corrosion and deposit build-up in sensitive marine engines.
    DIESEL – Diesel Formula STA-BIL keeps diesel fuel fresh, promotes thermal oxidative stability, protects against corrosion and helps remove water from the fuel system to protect and preserve your diesel engine.

“Our new label designs allow us to minimize copy, while maximizing the most important information consumers need to know when selecting a STA-BIL branded product,” said Jennifer Robertson, STA-BIL Brand Manager at Gold Eagle Co. “We understand customers have choices when shopping, and our new label designs make STA-BIL a quick and obvious choice at the point of purchase.”

In addition to special signal words, each product label features a distinct color scheme while maintaining consistent branding with clear usage and benefits copy. The back labels were also improved to feature redesigned product details to address common customer questions and needs, identified through customer research. STA-BIL products will continue to be sold in the company’s proprietary bottle design, which the company developed in-house to meet consumer usage needs.

Available for purchase at retailers nationwide, the new STA-BIL product designs will be rolling out in stores throughout the fall season

sta-bil.com
 

Maritime Today


The Maritime Industry's original and most viewed E-News Service

Maritime Reporter July 2016 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

New Products

Servowatch to Debut New Software at SMM

Integrated ship control systems supplier Servowatch said it will use SMM to launch its new automation and control software, WINMON 9.   WINMON 9 is a singular,

Buy and Sell Vessels from a Mobile Device

The maritime software development company SDSD are launching a new web based VSnP - Vessel Sale and Purchase module, enabling Sale and Purchase brokers to buy and

Ecofix Filler Coat Cuts Rudder Repairs Cost

With an increasing trend for thruster and rudder manufacturers finishing their products with self-cleaning protective hard coatings, Antwerp headquartered Subsea

Fuels & Lubes

LNG-fueled Bulker Ordered from Korea

Hyundai Mipo Dockyard (HMD) has signed a contract to build a 50,000 dwt bulk carrier with ILSHIN LOGISTICS. The project is a collaboration between POSCO and ILSHIN

Gulf Petrochem Group Expands European Bunker Operations

Gulf Petrochem Group, the UAE based global bunker supplier, has announced that it is now officially offering physical bunker supply in the port of Rotterdam, out of its new office based in Dordrecht.

Fuel Consumption, Emissions Monitoring Software Updated

As part of the ongoing Blue Star Delos Renewable Energy Innovation Project, Eco Marine Power (EMP) stated that the Aquarius Management & Automation System (MAS)

News

Scorpio Bulkers books Net Loss

USA-Monaco based bulk carrier Scorpio Bulkers has reported a loss of $24.7 million in its second quarter of 2016, pushing the carrier's deficit up to $ 83 million.

Cambodia Urged ASEAN to Avoid Words That Escalate Tension

Cambodia advised a grouping of South East Asian nations to avoid using words that "would escalate tension between China and the Philippines" in a weekend statement,

Technip Bags Woodside's Subsea Contract

Technip has been awarded a large(1) subsea contract by Woodside to support the development of the Greater Enfield Project offshore Western Australia, at a water

Marine Equipment

CNCo Orders Remote Monitoring for 35 Vessels

Radio Holland, a global NavCom and service company in the maritime industry, said it has concluded  a maintenance and remote monitoring agreement with The China

Technip Bags Woodside's Subsea Contract

Technip has been awarded a large(1) subsea contract by Woodside to support the development of the Greater Enfield Project offshore Western Australia, at a water

Ecofix Filler Coat Cuts Rudder Repairs Cost

With an increasing trend for thruster and rudder manufacturers finishing their products with self-cleaning protective hard coatings, Antwerp headquartered Subsea

 
 
Maritime Careers / Shipboard Positions Maritime Contracts Maritime Standards Pod Propulsion Port Authority Salvage Ship Electronics Ship Repair Shipbuilding / Vessel Construction Sonar
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.0870 sec (11 req/sec)