Advantage Service News

Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar – including CHIRP sonar, StructureScan HD and DownScan Imaging – the Elite Ti Series is a robust, feature-rich, yet compact solution – all at an affordable price. The Lowrance Elite Ti is designed for anglers who want a complete view of the area beneath their boat.

Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All Season pack. The most affordable color fishfinder ever introduced, the new Elite-3x includes a dual-frequency 83/200 kHz Broadband SounderTM transducer and features an LED-backlit display with detailed 240x360-pixel resolution that’s easy to see in full sunlight from wide viewing angles.

A powerful new software upgrade is available for the Simrad AP70 and AP80 Autopilots. The upgrade is currently available as a free download and installed on all new systems sold. Continuing to build upon a legacy of state-of-the-art, high-performance autopilots, the Simrad AP80 and AP70 with RTM 2.0 software offer the most feature-packed and reliable solutions on the market. Adding the professional grade functionality that captains need, RTM 2.0 includes upgrades to system operation and greatly expands the overall feature set of both the AP70 and AP80. The RTM updates feature Quick Command and Quick Dodge enhanced manual steering. The…

Simrad has announced its new ForwardScan  forward-looking echosounder transducer. Unlike traditional sonar that will only show boaters where they have been, the new technology provides a clear image on a Simrad multifunction display of the water column and ocean floor in front of the boat. ForwardScan alerts boaters to potential dangers — offering complete navigation confidence and added peace of mind in unfamiliar waters. Designed for boats of every size, the ForwardScan transducer can be fitted on almost any kind of vessel allowing boaters to see what obstruction may be approaching. With an effective range of eight times the actual depth and a built-in user configurable shallow depth alarm…