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Advertising Efforts News

25 Sep 2014

Holland America Line Wins 8 Magellan Awards

Travel Weekly magazine announced the recipients of its 2014 Magellan Awards, and Holland America Line received eight of the prestigious honors. The line won five gold awards in the categories Restaurant Design for Canaletto Small Plates, Television Commercial for “Breathtaking Meet Impeccable,” Blog for the Holland America Blog, Direct Mail for the 2014 Winter Mariner Magazine and Advertising/Marketing Campaign for Discover HAL’s Alaska. Three silver awards were bestowed on the line for Entertainment and the B.B. King’s Blues Club program, Direct Mail for the Holland America Line Cruise Atlas and Premium Ship for ms Noordam. “It is an honor to receive these awards in so many diverse categories from a highly regarded publication like Travel Weekly…

14 Jan 2003

Bullfrog Boats Reports Record Year

According to Bullfrog Boats, 2002 proved to be a record-breaking year at the Bellingham, Wash.,-based builder of rigid hull, inflatable-style (RIB) boats. Business surpassed expectations, with sales in 2002 doubling 2001 sales. Bullfrog started what has proven to be a banner year by tripling 2001’s first quarter sales, and while founder Craig Henderson felt confident overall sales for 2002 would surpass those of 2001, it was a pleasant surprise for sales to have doubled this year, especially in such a sluggish economy. After four years in business, Henderson was able to increase concentration on marketing his product in 2002. “Increasing our presence in the market place was one of the main goals for Bullfrog Boats this past year.