Broadband Sounder Technology News

Lowrance, a world-leading brand in fishing electronics since 1957— announced today its exclusive partnership with Skeeter Performance Fishing Boats. Lowrance HDS Gen2 Touch navigation systems and Elite-3x fishfinders are now the standard electronics systems offered on Skeeter high-performance bass, multi-species and saltwater fishing boats. With this three-year contract, which will carry through to the 2017 model year, Lowrance now dominates the bass boat market with over 80% penetration. Effective immediately, the HDS Gen2 Touch fishfinder/chartplotter combination display is offered standard on all Skeeter FX, ZX and TZX model boats and optional on multi-species and saltwater class fishing boats.

Lowrance, a world-leading brand in fishing electronics since 1957 — announced today its renewed exclusive standard fit partnership with Fishing Holdings, LLC. The relationship agreement, signed for an additional three years, spans across all Fishing Holdings’ brands including Ranger Boats, Triton Boats and Stratos Boats. Offering cutting-edge aluminum and fiberglass bass, saltwater and multi-species fishing boats, these brands represent a large percentage of the fishing boat market. Lowrance’s innovative HDS Gen2 Touch, Elite-5 CHIRP and Elite-3x navigation and fishfinding systems are available as standard equipment on all models. Lowrance will also co-sponsor events in conjunction with Fishing Holdings including FLW Outdoors…

Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All Season pack. The most affordable color fishfinder ever introduced, the new Elite-3x includes a dual-frequency 83/200 kHz Broadband SounderTM transducer and features an LED-backlit display with detailed 240x360-pixel resolution that’s easy to see in full sunlight from wide viewing angles.