In January 2011, the first step taken by Tognum to establish a new global sales organisation came into force. The new organization is designed to improve the service and support provided for the company’s existing customers and above all to acquire new customers worldwide for its broadly diversified product portfolio. Peter Kneipp (53) joined MTU Friedrichshafen in 1989 as a project manager for marine propulsion systems. At an early stage in his career, Peter Kneipp was involved in projects that enabled him to acquire experience in the Asia-Pacific region, where he has worked since 1997 until the end of 2010. He initially spent several years in Singapore, where he was mainly involved in customer service and after sales.