Holland America Line Appoints Geivett as Director, Social Media
Holland America Line has hired Kathryn Geivett as director, social media. In this capacity Geivett’s primary responsibility will be to drive, plan and oversee the execution of strategic social media and digital initiatives for the cruise line. She will report to Mary Beth Wressell, vice president, marketing communications, for Holland America Line. “Social media is an important way we communicate with our fans, and we’re thrilled to have someone of Kathy’s caliber join the company to oversee all of our different engagement channels,” said Wressell. Geivett has more than 12 years of marketing and advertising experience with an emphasis on digital and social media. Prior to joining Holland America Line she was at Microsoft Corp.
Port New Orleans Unveils New Logo
The Board of Commissioners of the Port of New Orleans unveiled a new modern, streamlined logo today to kick-off the 6th annual Critical Commodities Conference. The rebranding effort represents the culmination of work of an internal committee consisting of staff from a variety of port departments and two members representing the Board of Commissioners. Port officials advertised nationally for a design firm and ultimately selected Edelman – the world’s largest public relations firm – to design the new brand.
Royal Caribbean Names New Senior Vice President
Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Ms. Schuster joins the global cruise line with a proven track record and extensive background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing. Most recently, Ms. Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women’s luxury apparel company, Lafayette 148 New York, in China. Prior to that, she held the position of worldwide managing director, Global Brand Management at the advertising agency, Ogilvy and Mather.
