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Global Brand Management News

14 Jun 2013

Royal Caribbean Names New Senior Vice President

Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Ms. Schuster joins the global cruise line with a proven track record and extensive background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing. Most recently, Ms. Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women’s luxury apparel company, Lafayette 148 New York, in China. Prior to that, she held the position of worldwide managing director, Global Brand Management at the advertising agency, Ogilvy and Mather.

30 Dec 2005

Ambassadors International to Acquire American West Cruises

Ambassadors International, Inc. announced has signed a definitive agreement to acquire 100% of the membership interests of American West Steamboat Company LLC and related entities from Oregon Rail Holdings, LLC. Founded in 1995, American West Cruises currently operates two vessels, the 231-passenger Empress of the North and the 150-passenger Queen of the West. American West Cruises' voyages are exemplified by their Cruise Into History experience in which guests and crew recreate the grandeur of the past on the company's modern-day sternwheelers with onboard historians and naturalists, visiting historical points of interest and cruising through natural scenic wonders.

28 Dec 2005

Ambassadors International to Acquire American West Cruises

Ambassadors International, Inc. announced today that it has signed a definitive agreement to acquire 100% of the membership interests of American West Steamboat Company LLC and related entities ("American West Cruises") from Oregon Rail Holdings, LLC. American West Cruises is one of North America's premier river and coastal cruise companies operating unique, historical and nature-oriented cruise itineraries on the Columbia and Snake rivers, Alaska's Inside Passage, British Columbia and Washington's Puget Sound. Founded in 1995, American West Cruises currently operates two vessels, the 231-passenger Empress of the North and the 150-passenger Queen of the West.