Report: Huge Cruise Potential Untapped
European cruise sale penetration figures compiled by ShipPax Information show that there is a huge untapped market for cruising in Europe. Although, not surprisingly, the UK has the largest penetration of cruise sales, all other European countries, apart from Luxembourg, are way behind. ShipPax Information’s Managing Director, Klas Brogren said: “I am a firm believer in that all European nations one way or another could almost match the UK cruise penetration, which in itself will continue to climb. If so, at an average penetration of 1.4%, European countries would develop another 3.3 million passengers. In other words, the global cruise market would suddenly jump another 25.6 per cent.
South Europe Gains in Ferry Shipbuilding
Figures published in the latest issue of Cruise & Ferry INFO, published by Swedish shipping media house and consultancy, ShipPax Information, reveal that South European shipyards have taken a lead in the ”market shares” of ferry newbuildings. Ferries worth $1.511 billion are now on order in the Mediterranean countries. At the same time, Northern Europe only produce new ferries worth $ 448 million whereas the Far East produces for $ 545 million, and then mostly for domestic account. But in the longer perspective, this is a trend change.
Big Four Maintaining Their Share
In the cruise industry, it is widely acknowledged that four main shipyards are competing for the majority of all new cruise ship orders. In its latest publication, GUIDE 01, ShipPax Information of Sweden has compiled figures to illustrate the situation in a market report. According to the outcome, the dominance tends to be strengthened if anything. The four shipyards are Kvaerner Masa-Yards, Meyer Werft, Chantiers de l'Atlantique and Fincantieri. Between them, they delivered 22,630 lower berths on new cruise ships last year. Other yards contributed with 1,968. The "Big Four" had a market share of 92percent of the capacity delivered. In the early 80s and earlier, all cruise ship deliveries came from different yards, albeit the total capacity at that time was not impressive.
