Royal Caribbean International announced the appointment of Carol Schuster to Senior Vice President of Marketing. Ms. Schuster joins the global cruise line with a proven track record and extensive background in building global brands, as well as new market entry, and will oversee all aspects of marketing for Royal Caribbean including brand strategy and positioning; consumer and trade advertising; digital and social media; and one-to-one and loyalty marketing. Most recently, Ms. Schuster ran a global marketing and brand consultancy and spearheaded the launch of U.S. women’s luxury apparel company, Lafayette 148 New York, in China. Prior to that, she held the position of worldwide managing director, Global Brand Management at the advertising agency, Ogilvy and Mather.
