Arendal, Norway - Eivind Madsen, the CEO of Mobile Communications Partner (MCP), is implementing a new customer-focused structure and overseeing a period of robust revenue growth, despite turbulent market conditions. In the 11 months since his arrival, MCPâs CEO has seen revenues climb 25 percent year on year, secured new contracts with firms of the order of Norwegian Cruise Line (NCL) and a major European cruise operator, and watched as user numbers for CellAtSea, MCPâs state of the art cellular service, approach the 10 million mark (in 2011). âWe have an aggressive growth strategy, which really paid dividends last year,â Madsen said. These âplans in placeâ have customer service at their very epicenter.