The creation of broad stroke, groundbreaking business deals are traditionally portrayed as being hatched on the golf course, at an exclusive social function or within the confines of a harried boardroom. The creation of Tradiant — which is a new e-commerce solution that promises to change the very foundation of the shipping business — is as unique as its lofty goals. Co-founder Aaron Sasson and current president and CEO John Urban met at their daughters' PTA meeting. While the field of e-commerce solutions serving the maritime industry is quickly becoming crowded with an equal mix of idealists and fortune seekers, Tradiant stands out with its co-mingling of technical expertise and in-depth industry knowledge.