SHIPPINGInsight Fleet Optimization Conference kicks off as Maitland weighs in on how best to profitably operate a ship. Here we are, early in the morning, before the coffee has kicked in, and I am tasked with a “keynote speech”. You, in turn, have the job of being suitably inspired by my words of wisdom. So, here is my theme, for the next two days: we are out to define how to profitably operate a ship. The system, and how to select it, are a big part of the decision. The late Peter Drucker was a famous management guru, who exercised a powerful influence during much of the 20th century.