Strum Named Samson President & CEO
Samson, the worldwide leader in performance cordage, announces that after 41 years with the company, Tony Bon will step down as CEO on January 1, 2016. Andrea Sturm has been appointed as Bon’s successor and will be joining the Samson team in November 2015. Bon will remain on staff through the end of 2016 to support Sturm during the transition. Bon has been a valued member of the Samson team since 1974 when he began on the manufacturing floor in Samson’s Massachusetts facility. He transferred to the Ferndale facility in 1980 and advanced through the company in various positions until being named president in 2007 and CEO in 2013. “Tony has been an integral part of Samson’s success and growth over the past 40-plus years,” said Russell Ball, CEO Wind River Holdings, which owns Samson.
MCCully Global Chief Marketing Officer for Navico
Navico, provider of recreational and coastal commercial marine electronics, announced the appointment of Mark McCully as its new Global Chief Marketing Officer. McCully will direct all high-level brand identity and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands throughout the world, with a targeted goal of expanding the company’s brand presence and positioning. Bringing more than 25 years of marine and consumer electronics marketing experience and over 15 years of senior marketing executive experience to the position, McCully joins Navico after spending five years operating a strategic marketing and tactical execution consulting firm, Intellectual Marketing Capital.
