Sea Design’s ‘New Build Service’ offers uniforms fit for new superyachts.
Sea Design, a supplier of personalised superyacht uniforms based in Antibes, France, has revealed its New Build Service specialising in uniforms for new and in-progress superyacht builds. Christine Tréhard, manager of Sea Design’s Antibes-based shop, explained, “We start with a storyboard to create a proposed uniform for the new-build yacht.” If required, Helen Murphy, managing director, can journey to the shipyard in Sea Design’s van with uniform samples to show the client. Or clients can visit Sea Design’s private showroom at 3 Avenue Tournelli, Antibes. “We can then supply the superyacht’s managers with samples of the uniforms in order to find out what they do or don’t want,” said Christine. “The process is definitely collaborative.”
By collaborating and regularly consulting the new build vessel’s managers and crew, Sea Design can produce uniforms which match the boat’s image, design, or other requirements. “We always say we provide uniform that is fashionable, but also smart and practical. The stretch in all our shorts, skirts and trousers is important for comfort and fit,” explained Christine. The announcement of Sea Design’s New Build Service follows recent success for the company, which supplied new uniforms for superyacht QM of London’s entire 12-strong crew in just two days.
Sea Design was faced with the last-minute challenge and negotiated a number of obstacles along the way including ill-fitting shoes and changes to the color. With the New Build Service, other superyachts and yacht managers can now benefit from the skills, initiative and problem solving with which, Sea Design’s team successfully serviced the QM of London.