MTN and Norwegian Cruise Line Announce Social Media Record

MarineLink.com
Wednesday, May 15, 2013

MTN and Norwegian Cruise Line (Norwegian) announce that a new record for social media usage at sea was set during Norwegian Breakaway’s New York inaugural events.

MTN delivered the communications services for its partner, Norwegian, enabling this social media breakthrough that helped promote the launch of Norwegian’s new ship. MTN partnered with Norwegian to deliver access to social media sites, as well as Norwegian’s social media mobile app specifically designed for the N.Y. inaugural events, to enable guests to share in real time their experiences on Norwegian Breakaway. The two Norwegian Breakaway inaugural events took place May 8-12. The result generated more than 429,755 Facebook visits over the five-day period, and Instagram registered more than 56,862 visits and 1,715 pictures uploaded with the hashtag #NorwegianBreakaway. Guests utilized Twitter on board, and as a result, Norwegian received a record number of mentions and retweets about the content shared from Norwegian Breakaway.

MTN has tracked the majority of Internet traffic on cruise ships around the world since the advent of social media. Recognizing the importance of social sharing, Norwegian and MTN partnered to offer the best possible social media experience onboard a ship, which generated buzz among the travel agents, media and guests at the inaugural events. This effort was a seamless collaboration between the Norwegian and MTN teams to ensure that the infrastructure and communications set-up were as close as possible to those at a land-based resort.

In addition to the social media sites Facebook, Twitter and Instagram, Norwegian offered the Norwegian Breakaway Rocks NYC Inaugural Application. This mobile app was an industry first, specifically designed to enable social media activities for guests onboard Norwegian Breakaway. The app also provided users with access to onboard news and events, plus schedules, ship maps and more.

“This social media record set by MTN and Norwegian is a breakthrough for social media marketing at sea,” said Lin Humphrey, 2011 Mobile Marketing Academic of the Year. “Enabling guests to share their experiences instantly has greatly increased Norwegian Breakaway’s exposure, which ultimately results in improved guest satisfaction and opens endless viral marketing for Norwegian Cruise Line.”

Norwegian Breakaway is Norwegian’s most innovative ship to date, featuring three Broadway shows, including the Broadway smash hit “Rock of Ages;” 27 dining options, including three by Iron Chef Geoffrey Zakarian; the largest aqua park at sea, with five waterslides; a boardwalk-inspired area called The Waterfront and more.

“We understand that, to our guests, the ability to post pictures, tweet and share experiences as they are happening is now a part of their everyday lives. We are always striving to deliver the best communication experience at sea, and it was vitally important that we do this during our launch in New York,” said Kevin Sheehan, Norwegian Cruise Line’s CEO. “Thanks to MTN and its reliable network, coupled with our strategic partnership, we delivered great service and enabled social media connectivity like never before seen during a ship’s inaugural events.”

MTN is providing very small aperture terminal (VSAT) communications services, crew calling, MTN Worldwide TV and Internet services to Norwegian Breakaway. MTN also outfitted the entire ship with a pervasive Wi-Fi capability.

Since installing the first VSAT antenna on a Norwegian ship more than two decades ago, MTN has been on a mission to provide greater value and service excellence by anticipating the needs of guests and crew. In keeping with the mobile “Bring Your Own Device” revolution, MTN continues to introduce products and services that address the needs of traveling consumers and staff. In 2012, MTN introduced MTN Nexus™, the company’s next-generation hybrid network, which is addressing the increasing bandwidth demands of passengers and crew by combining a hybrid platform of satellite, wireless broadband, optimized applications and cloud computing.

MTN and Norwegian Cruise Line Announce That Record Was Set for Social Media Usage During Norwegian Breakaway’s Inaugural Events

www.ncl.com
 

Maritime Reporter March 2014 Digital Edition
FREE Maritime Reporter Subscription
Latest Maritime News    rss feeds

Cruise Ship Trends

Royal Caribbean Profits Take a Hit

Royal Caribbean Cruises Ltd reported a much lower-than-expected quarterly profit as costs rose and passengers spent less onboard. Shares of the company, whose

Holland American Line, with Seabourn Named 'World's Most Ethical' Companies

For the third consecutive year, Holland America Line, together with sister line Seabourn, was named among the World’s Most Ethical Companies by Ethisphere Institute,

Ship as Lifeboat Concept Disputed by ICV

A recent meeting at the National Transportation Safety Board in Washington, D.C. (attended by International Cruise Victims (ICV) Board representatives) discussed

Electronics

Global Shipping Exposed to Cyber Threats

The next hacker playground: the open seas - and the oil tankers and container vessels that ship 90 percent of the goods moved around the planet. In this internet age,

USJ-IMECO Completes RAACI Acquisition

Affiliates of USJ-IMECO Holding Company, LLC, a portfolio company of J.F. Lehman & Company (JFLCO), announced the acquisition of Robichaux Automation and Control, Inc.

Schlumberger Announces Q1 Results

Schlumberger Limited (NYSE:SLB) today reported first-quarter 2014 revenue from continuing operations of $11.24 billion versus $11.91 billion in the fourth quarter of 2013, and $10.

 
 
Maritime Careers / Shipboard Positions Maritime Standards Naval Architecture Offshore Oil Pipelines Salvage Ship Repair Ship Simulators Shipbuilding / Vessel Construction Winch
rss | archive | history | articles | privacy | contributors | top maritime news | about us | copyright | maritime magazines
maritime security news | shipbuilding news | maritime industry | shipping news | maritime reporting | workboats news | ship design | maritime business

Time taken: 0.2508 sec (4 req/sec)